(Paperback)

When a new project is handed to them, readers can use this guide to help juggle the gamut of tasks required to get the job done. The handy tools and checklists offer guidance on how to: * Identify necessary resources * Develop schedules and set deadlines * Set and monitor budgets * Communicate progress and problems

(Hardback)

Describes the opportunities that a rapidly expanding older workforce offers employers, the challenges that stand in the way of full engagement and productivity particularly with respect to their younger managers, and the specific strategies and practices that organizations and managers can adopt to manage older workers more effectively.

(Paperback)

When faced with packed schedules, endless emails, and towering in-boxes, it's easy to become overwhelmed and ineffective at work. This guide will put readers back in charge of their time and workload by showing how to: - Set goals and prioritize tasks - Utilize appropriate scheduling tools - Control distractions and interruptions - Delegate wisely

(Paperback)

Managing up is a conscious approach to working with your manager toward mutually agreed-upon goals that are in the best interests of you, your manager, and the organization. This book provides strategies for keeping your boss in the loop and on your side, despite differences in style and philosophy.

(Paperback)

Managing your boss: Isn't that merely manipulation Corporate cozying up Not according to John Gabarro and John Kotter. This guidebook contends that you manage your boss for a very good reason: to do your best on the job - and thereby benefit not only yourself but also your supervisor and your entire company.

(Paperback)

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.

(Hardback)

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

(Hardback)

Marketing in the Groundswell

(Hardback)

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

(Paperback)

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

(Hardback)

Synopsis coming soon.......

(Hardback)

Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.

(Hardback)

Far-reaching changes in attitudes and family structures have been redefining the workforce over the years - yet the workplace has remained much the same. During this time, many companies have learned that personalising the customer experience is good for business. The authors argue to extend this concept to the workplace.

(Hardback)

Explains mass customization in its historical context and demonstrates why mass production cannot work in turbulent industries. This work also presents an analysis on when and how managers in both service and manufacturing industries can make the transition to mass customization.

(Paperback)

(Hardback)

(Paperback)

(Paperback)

"Portions of this title previously appeared under the title: Invisible"--Title page verso.

(Paperback)

(Paperback)

Helps you learn: The Reality Habit: Recognize what is real in your life, and take the first step toward making your dreams come true; The Attitude Habit: Recognize that you are in control. Things don't happen to you, you make things happen; and The Present Living Habit: Recognize that happiness is not a goal in your life, but a state of mind.

(Hardback)

(Paperback)

You vedecided to start your own business . . . now...

(Hardback)

Illuminating and entertaining literary selections that explore the ethical quandaries of the workplace.

(Hardback)

Suggesting enterprise system's are not the right choice for every company, the author provides a set of guidelines to help managers evaluate the benefits and risks for their organizations. He argues that an organization must make simultaneous changes in its information systems, its business processes, and its business strategy.