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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

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With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.

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Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so differen

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Alkhafaji presents the fundamental concepts of corporate governance and suggests a new approach to the subject that focuses on the stakeholder. In the second section, Alkhafaji addresses corporate governance in specific terms and includes survey data showing management's reaction to traditional and nontraditional forms of corporate governance.

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While many quality improvement processes in business have enjoyed initial success, most have eventually failed--not producing the desired long-term results.

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Analyzes the effect of government restrictions on the participation of nonprofits in the policymaking process and suggests ways to address the problems.

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In 2000, Chertavian founded Year Up, an intensive one-year program that provides young adults with training, mentoring, internships, and ultimately real jobs. Following a single class from admission through graduation, "A Year Up" lets students share the challenges, failures, and personal successes they experience during the program.

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Synopsis coming soon.......

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This text identifies a major threat to the productivity, profitability and competitiveness of American business. This threat is the deteriorating relationship between managers and employees in the face of repeated downsizing, cost-cutting and demands to accomplish more with fewer resources.

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Examines conceptual/empirical/practical issues associated with corporate reputation. Emphasising the importance of the roles of corporate social disclosure/organisational effectiveness, the authors stress the need for an integrative framework in explaining the nature of corporate reputation.

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Greg Whyte learnt from an early age that the biggest obstacle in life was people telling him 'No, you can't'. Using the examples of iconic Comic Relief and Sport Relief challenges achieved by the likes of David Walliams, Eddie Izzard, John Bishop and Davina McCall under his guidance, the author shows that anyone can do anything.

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Human resource strategies for organization development include team-building methods to improve communication and reduce interpersonal conflict among university administrators. It describes methods for enhancing attention to employee development through appraisal and feedback.

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This book tells how two successful financial services companies, Century Companies of America and CUNA Mutual Insurance, met the challenges of a changing marketplace by tranforming themselves through joining forces.

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From the authors of Close the Deal, Smart Moves, and Yes, You Can!, the decision-making handbook that all managers need open on their desks.

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Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.

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Latest developments in the world-class strategy for business operations, JIT, presented in an easily accessed format for production and other operations executives.

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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.