(Paperback, Third Edition)

Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today!

(Paperback)

(Paperback)

(Hardback)

(Paperback)

(Hardback)

This book offers a comprehensive analysis of the nature, causes, dimensions, and effects of absenteeism and gives professionals specific guidelines for determining how it affects their particular organization.

(Paperback)

Collaboration between government agencies, an old joke goes, is an unnatural act committed by nonconsenting adults. Eugene Bardach argues that today's opinion climate favoring more results-oriented government makes collaboration a lot more natural--though it is still far from easy.

(Hardback)

(Paperback)

Synopsis coming soon.......

(Paperback)

There is no doubt that the pace of business has acceleratedproducts go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field.

(Hardback)

(Hardback)

This study looks at the constraints involving conflicts between individual and organizational commitments, the need for flexibility and rules and accountability issues in developing and managing public policy. In addition, the author addresses the issues of motivation, change and communication.

(Hardback)

this book articulates the difference between influence and power and presents ways to use influence effectively in today's downsizing and restructuring organizations.

(Hardback)

An expert in securing grant money provides a clear, step-by-step course in grant writing that readers can "attend" from the comfort of their home or office-and proceed with at their own pace.

(Hardback)

GLASS JAW is a manifesto in the vein of Art of War for an age where scandal can destroy a company's brand and reputation in an instant - from Eric Dezenhall, a real life Michael Clayton, who runs one of the elite crisis management firms in Washington.

(Hardback)

Gould explores the commerical and cultural underpinnings of advertisingand how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

(Hardback)

Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications.

(Hardback, 2nd edition)

This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.

Business people who work internationally or work with people who are international need to know how to act before they can get the businessand keep it.

(Paperback)

This book's content is about the adventure of an executive with no international experience who is sent to manage an overseas company, it shows business readers how to safely handle these and many other international business challenges. Plus, Global Business Success requires building better international business relationships in different cultures.

(Hardback)

Martin Starr addresses two of the most important concerns in business today: the globalization of commerce and the problem that U.S. business is having competing with other companies worldwide.

(Hardback)

An overview of the role information plays in business, this book discusses corporate intelligence issues ranging from uses of artificial intelligence and the structure of the corporate intelligence system to the nature of security threats, financial welfare, and corporate risk assessment.

(Hardback)

Written for corporate real estate managers, this is a comprehensive practical guide to the selection, management, and disposal of corporate real estate properties in both the home and foreign countries.

(Paperback)

Global Dreams focuses on five companies to reveal the far-reaching impact global corporations have on the world's economy, environment, and people. Today, 300 companies control about 25% of the world's productive assets and governments are losing control of their countries economies. This book illuminates these shadowy areas.

(Hardback)

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competitionand the profound effect they are having on the evolution of e-commerce and online marketing.