(Hardback)

The authors shed new light on such fads, examining how they develop in other cultures too, and give managers everywhere new ways to react to them, ways to uncover and resist patently nonproductive blandishments.

How to distinguish fads that may have at least some validity from those that don't is a main purpose of the book.

(Hardback)

To get these facts and fictions of executive life together in a meaningful and understandable way, this book develops a new view of executive behavior, which focuses on two paradigms: the classical and existential models of the manager.

In the classical approach, the manager plans, organizes, leads, and evaluates (POLEs).

(Hardback)

The tremendous expansion of American overseas business in the postwar era has evoked a mixed public response.

(Hardback)

Dr. Barrett's book provides this information in chapters devoted to the development of fair employment law, ethical standards relating to fair employment testing, standards for job relatedness of selection procedures and the variety of selection procedures available.

(Paperback)

Arguing that managers have become the cultural heroes of our time, this book looks at the values, assumptions, beliefs and practices they espouse. It maintains that managerialism is a form of religious faith, and that the gurus of managerialism draw upon the utopian language of religion.

(Paperback)

A critical reassessment of the ideas that shaped modern management.

(Paperback)

(Paperback)

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.

(Paperback, 2nd edition)

(Paperback)

This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

(Hardback)

(Paperback)

Synopsis coming soon.......

(Hardback)

The study finds support for arguments that goals and timetables, agency size, resources allocated to EEO, and the disposition of agency EEO implementers affect rank on the index while indicating that other variables, such as agency growth and the structure of agency EEO efforts, appear to be less important.

(Hardback)

(Paperback)

This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.

(Paperback, 3rd edition)

A textbook designed to teach the student of management ninety per cent of all they will ever need to know in accounting and finance at any level within their organisation. -- .

(Paperback)

The finance basics that experts and top professionals understand.

(Hardback)

This work offers a concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning.

(Hardback)

This is the only book the general reader will ever need in order to understand the workings of money, banking, and finance as a citizen and consumer.

Financial Market Meltdown: Everything You Need to Know to Understand and Survive the Global Credit Crisis makes the arcane world of finance easily understood in concrete terms.

(Hardback)

It also suggests a model for improving our approach to small business capital formation in the United States.

Financing small business creation and expansion has always been difficult.

(Paperback)

States that you don't need to have it all to live an extraordinary life - you need to have what matters most to you. In this book, the author shows how the classic traits of successful entrepreneurs are ones each one of us can develop - and use not only to create a company, but also to create an extraordinary life.

(Hardback)

Offers an approach that is designed to help prospective MBA students cast the net wider. This work helps readers learn how to read between the lines of the popular rankings and introduces the concept of return on investment to evaluate programs on the basis of their contribution to long-term professional and personal goals.

(Paperback)

A practical, field-tested guide to finding-and keeping-the best and the brightest.

(Paperback)