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Impressive Advertising
(Hardback)
By M Abellan
Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
By W. Chan Kim
Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning
By Emmanuel Probst
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
(Paperback)
By Daryl Weber
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
By Donald Miller
(Paperback, ITPE Edition)
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
(Paperback, 10th Revised edition)
By Drew Eric Whitman
Competing Against Luck: The Story Of Innovation And Customer Choice
By Clayton M. Christensen
Contagious: How to Build Word of Mouth in the Digital Age
By Jonah Berger
Copywriting Third Edition: Successful writing for design, advertising and marketing
By Gyles Lingwood
Copywrong to Copywriter: a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
By Tait Ischia
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
By Brittany Hodak
Customer Service Training 101: Quick and Easy Techniques That Get Great Results
By Rene Evenson
Don't Fck Up Your Baby: The Ultimate Guide to Raising Your Newborn Brand
By Coen Luijten
Emotion by Design: Creative Leadership Lessons from a Life at Nike
By Greg Hoffman
Flip the Script: Getting People to Think Your Idea is Their Idea
By Oren Klaff
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonc
By Marcus Collins
Great Customer Service on the Telephone
By Kristin Anderson
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
(Paperback, Expanded and Revised Edition)
By Charlene Li
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
(Paperback, Main)
By Ryan Holiday
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
By Harvard Business Review
Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know
By Shari Levitin
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