(Paperback)
By: Professor Greg Myers
ISBN: 9780340700075
Readership/Audience: Tertiary Education
Publication Date: Apr 2003
Publisher: Bloomsbury Publishing PLC
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Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.
(Hardback)
By: Herbert Rotfeld
ISBN: 9781567203523
Readership/Audience: Tertiary Education
Publication Date: Sep 2001
Publisher: Bloomsbury Publishing PLC
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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.
(Paperback)
By: Tracy L. Tuten
ISBN: 9780313352966
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2008
Publisher: Bloomsbury Publishing PLC
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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.
(Paperback)
By: C. Edwin Baker
ISBN: 9780691604930
Readership/Audience: Tertiary Education
Publication Date: Sep 2014
Publisher: Princeton University Press
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with
(Hardback)
By: C. Edwin Baker
ISBN: 9780691633930
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Princeton University Press
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(Hardback)
Readership/Audience: Tertiary Education
Publication Date: Oct 1986
Publisher: Bloomsbury Publishing PLC
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The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;
(Hardback)
By: James Norris
ISBN: 9780313268014
Readership/Audience: Tertiary Education
Publication Date: Oct 1990
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Danielle Sarver Coombs
ISBN: 9781440877667
Readership/Audience: Tertiary Education
Publication Date: Jul 2024
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Hazel G. Warlaumont
ISBN: 9780275969325
Readership/Audience: Tertiary Education
Publication Date: Oct 2000
Publisher: Bloomsbury Publishing PLC
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The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades.
(Hardback)
By: Jean J. Boddewyn
ISBN: 9780899302959
Readership/Audience: Tertiary Education
Publication Date: May 1988
Publisher: Bloomsbury Publishing PLC
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Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders.
(Paperback)
By: Jill Konrath
ISBN: 9781591847915
Readership/Audience: Tertiary Education
Publication Date: Feb 2016
Publisher: Penguin Putnam Inc
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When sales people are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. This book offers numerous strategies to help you become an overnight sales expert, slashing your path to proficiency.
(Hardback)
By: Raul Pupo
ISBN: 9780313386022
Readership/Audience: General
Publication Date: Jun 2010
Publisher: Bloomsbury Publishing PLC
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In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back.
(Paperback)
By: Sharon Smith
ISBN: 9798350954890
Readership/Audience: General
Publication Date: Mar 2025
Publisher: BookBaby
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(Paperback)
By: Robert Spector
ISBN: 9780738208039
Readership/Audience: General
Publication Date: Dec 2002
Publisher: INGRAM PUBLISHER SERVICES US
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Lessons from a dozen market leaders who have mastered the game of multi-channel service.
(Hardback)
By: Marilyn Kern Foxworth
ISBN: 9780313267987
Readership/Audience: Tertiary Education
Publication Date: Jul 1994
Publisher: Bloomsbury Publishing PLC
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From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals.
(Paperback)
By: Amy Colbourn
ISBN: 9798350943788
Readership/Audience: General
Publication Date: Jul 2024
Publisher: BookBaby
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(Paperback)
By: Robin Koval
ISBN: 9780385508179
Readership/Audience: General
Publication Date: Jan 2005
Publisher: Random House Canada
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(Paperback)
By: Mary Christensen
ISBN: 9780814432075
Readership/Audience: General
Publication Date: Mar 2019
Publisher: HarperCollins Focus
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For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income--this inspiring master plan explains step by step how to achieve long-term success in direct selling.
(Paperback)
By: Adam Toporek
ISBN: 9780814449059
Readership/Audience: General
Publication Date: Mar 2019
Publisher: HarperCollins Focus
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Your customers need help only you can provide. Learn how to become their superhero!
(Hardback)
By: Lawrence R. Samuel
ISBN: 9781440857225
Readership/Audience: Tertiary Education
Publication Date: Jul 2017
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: David A. Aaker
ISBN: 9781982146528
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2020
Publisher: Simon & Schuster
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(Paperback)
By: Scott Hauman
ISBN: 9781543987089
Readership/Audience: General
Publication Date: Feb 2020
Publisher: BookBaby
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Brand Stance is a modern-day manual for any business or organizational champion who is ready to break through marketplace barriers, elevate their brand position, stand out from the crowd, make a difference and reach greater rewards.
(Hardback)
By: Allison J. Steinke
ISBN: 9781538195192
Readership/Audience: Tertiary Education
Publication Date: Jan 2026
Publisher: Bloomsbury Publishing PLC
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Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.
(Hardback)
By: Greg Stone
ISBN: 9781440864773
Readership/Audience: Tertiary Education
Publication Date: Dec 2018
Publisher: Bloomsbury Publishing PLC
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Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.
Compelling stories exalt, motivate, and acculturate every worker in an enterprise.
