(Paperback, Third Edition)

Dont let your customer interactions go astray. Develop the customer service skills necessary for the success of your company.

(Paperback)

In a revised and updated edition of the classic guide to customer service, a successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back, outlines fundamental principles of customer service, and reveals the lessons he has learned ove

(Hardback)

(Paperback)

(Paperback)

When it comes to customer service, only extraordinary will do. Discover the three elements common to all exceptional service experiences.

(Paperback)

"Standing out in a world where conformity reigns but exceptions rule"--t.p.

(Hardback, 2nd edition)

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

(Paperback)

(Paperback)

(Hardback)

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.

(Hardback)

This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.

(Paperback)

Stand out from the crowd with the book that is packed full of examplesof entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising.As a result,they made their products nd their companies stand out amongthe competition-vital in today's business environment.

(Hardback)

This practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. Drop Shipping as a Marketing Function, with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.

(Paperback)

Is your small business growing and thriving the way you envisioned it would when you struck out on your own This trusted book explains how to develop and execute a simple, effective, and affordable marketing plan that brings new life to products and services.

(Hardback)

Consider Africanot with pre-established mindsets, unexamined assumptions, and bland generalizationsbut for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about.

(Hardback)

(Paperback)

An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field.

(Hardback)

Bauer and the editors of this volume examine five selling trends today and provide discussion and real-world examples of them.

(Hardback)

Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses.

(Hardback)

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. Samli maintains that far from being hostile to business, he sees business as actually working against itself.

(Hardback)

A reference for the consumer movement, this book sets out information covering subjects like movement-related institutions in a historical framework. Leaders, activities, and impacts are covered, with particular attention given to the laws and regulations intended to protect consumers.

(Paperback)

(Hardback)

Chapter 5 explores the relationship between exit and entry barriers and makes the case that the fear that market exit might be costly often plays an important role in market entry decisions.

(Hardback)

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.