(Hardback)

An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.

(Paperback)

(Paperback)

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.

(Paperback, 2nd edition)

(Paperback)

This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

(Hardback)

(Paperback)

This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.

(Hardback)

Sales forecasts and market analyses are the cornerstones of the planning process, although these two tasks are usually performed by people with only limited training in either area. This book describes the key techniques for forecasting sales and analysing markets in a useful format.

(Hardback)

The principal aim of this book is to get the reader to think about th firm and the way it conducts its business in a certain waywith a customer focus.

It is now becoming clearly evident that all firms compete on service. For excellent service firms, the challenges and opportunities in providing services are a constant endeavor.

(Paperback)

From a leading psychologist and expert on workplace communication comes a whole new approach to selling which will revolutionise the industry. GENDERSELL is the first and only book offering specific techniques to help salespeople increase their success, and profits, when selling to the opposite sex.

(Hardback)

The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments.

(Paperback, Third Edition)

Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today!

(Hardback)

(Paperback)

(Paperback)

There is no doubt that the pace of business has acceleratedproducts go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field.

(Hardback)

(Hardback)

Gould explores the commerical and cultural underpinnings of advertisingand how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

(Paperback)

Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.

(Hardback)

The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries.

(Paperback)

Stop relying on Internet traffic and marketing leads. Take control of your prospect pipeline today!

(Paperback)

Negotiating isnt always in a businesss best interest. This powerful guide explains how to increase your sales--and do so while selling at a higher price.

(Hardback)

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

(Paperback)

Outlines step-by-step procedures for manufacturing, testing, and marketing mail order products that require a minimal initial investment.

(Paperback)