(Paperback)

When you finish this book, you will be a better marketer. You will learn how to define your ideal customer experience; understand the importance of the customer's mindset at different buying stages; and increase the focus and effectiveness of your marketing strategies.

(Paperback)

Synopsis coming soon.......

(Paperback)

(Hardback)

Forget events as one-off experiences, and organizers purely organizing events.Welcome to a new world, where events build communities and nurture relationships all year round all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the liveevents industry.

(Paperback)

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.

(Hardback)

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

(Hardback)

It concludes, convincingly, that all four factors must be considered when developing the sales force.

Harnessing the power of the motives of the sales personnel--in essence, the behavior styles of the individuals comprising the sales force--is important for success.

(Hardback)

(Paperback)

Two executives from the company synonymous with measuring customer satisfaction - JD Power - reveal the secrets to delivering high satisfaction and profitable growth.

(Hardback)

(Paperback)

Exceptional customer service doesnt just happen---there are intentional, repetitive practices that companies known for their amazing customer service carry out. Secret Service reveals the hidden systems behind these few exceptional companies and the actions they take that any business can utilize so as to consistently surpass customer expectations.

(Paperback)

The selling secrets that experts and top professionals use.

(Hardback)

Showcasing the Client Alignment(R) process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients.

(Hardback)

From the author of the classic, million-plus seller How to Master the Art of Selling, creative and innovative selling strategies for today's most competitive markets .

(Hardback, 2nd edition)

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.

(Paperback, 2nd edition)

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.

(Paperback)

(Hardback)

Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.

(Hardback)

Written by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach.

(Paperback)

Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach to growing the accounts. Here's where they'll find the powerful tools, processes, and techniques to succeed. Selling to Major Accounts is full of practical, proven approaches to account management.

(Paperback)

How do you attract the other half to spend their affluence on your products and services Learn the practical strategies that encourage loyalty in those with the power to buy.

(Paperback)

Synopsis coming soon.......

(Paperback)

Offers advice for handling consumer complaints, including writing letters, returning purchases, and drafting petitions.

(Paperback)

Shows you how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. This title offers the following SNAP rules Keep It Simple: Make things easy and clear for your customers; Be invaluable: Stand out by being the person your customers can't live without.