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(Hardback)

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.

(Hardback)

Aims to discover whether there is a rate of corporate growth that is both desirable and sustainable. The text presents an evaluation of growth needs and enables corporate planners to put into practise managed growth theory using micro/macroeconomic analysis.

(Paperback)

Synopsis coming soon.......

(Paperback)

(Paperback, Second Edition)

For those whose career as a salesperson chose them instead of the other way around, this road map provides the critical information you need to master the essentials and hit the ground running.

(Hardback)

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

(Hardback)

(Hardback)

(Paperback)

Your customers are gathering together under one virtual roof. Have you learned yet how to maximize the potential of social media marketing

(Paperback)

This book fills a void in both the professional and academic literature on the management of public relations. The author defines a functional framework for the practice of public relations consistent with contemporary management theory.

(Paperback)

(Hardback)

(Paperback)

The right words can transform volatile scenarios into calm and productive encounters. But this book is about more than talk--its about making sure your customers are happy.

(Paperback)

(Paperback)

(Hardback)

The essentials of a high-tech consumer "profile", then dig into the implications this holds for developing successful marketing strategies. They synthesize the current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and viewpoints to bear on it.

(Hardback)

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.

(Hardback)

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.

(Hardback)

The result of a symposium co-sponsored by several academic and professional organizations, this book provides information and insights useful for anyone aspiring to succeed in marketing to consumers in the 1990s.

(Paperback)

After Transitioning away from stand-up comedy, Jason Hartz gravitated toward a different kind of performance: sales. Jason quickly realized that entertainers and salespeople have a lot in common, and those overlaps gave him a competitive edge.

(Paperback)

Shows that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. This volume gives you the tools to guarantee your message will be heard.

(Paperback, Revised edition)

The definitive guide for inventors, newly updated with the latest patenting laws, information on crowdfunding, and online resources.

(Hardback)

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.