(Paperback)

Shows you how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. This title offers the following SNAP rules Keep It Simple: Make things easy and clear for your customers; Be invaluable: Stand out by being the person your customers can't live without.

(Paperback)

(Hardback)

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.

(Paperback, 5th edition)

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrells practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

(Hardback, 3rd edition)

The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising.

(Hardback, Second Edition)

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

(Hardback)

Aims to discover whether there is a rate of corporate growth that is both desirable and sustainable. The text presents an evaluation of growth needs and enables corporate planners to put into practise managed growth theory using micro/macroeconomic analysis.

(Paperback)

Synopsis coming soon.......

(Paperback)

(Paperback, Second Edition)

For those whose career as a salesperson chose them instead of the other way around, this road map provides the critical information you need to master the essentials and hit the ground running.

(Paperback)

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businessesfrom Fortune 500s to local entrepreneurscan manage todays complex and fragmented marketing landscape, respond to consumers new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

(Hardback)

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businessesfrom Fortune 500s to local entrepreneurscan manage todays complex and fragmented marketing landscape, respond to consumers new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

(Paperback)

This is an owner's manual to advertising for a small business.

(Hardback)

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

(Hardback)

(Hardback)

(Paperback)

Your customers are gathering together under one virtual roof. Have you learned yet how to maximize the potential of social media marketing

(Paperback)

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

(Paperback)

This book fills a void in both the professional and academic literature on the management of public relations. The author defines a functional framework for the practice of public relations consistent with contemporary management theory.

(Paperback)

(Hardback)

(Paperback)

The right words can transform volatile scenarios into calm and productive encounters. But this book is about more than talk--its about making sure your customers are happy.

(Paperback)

(Paperback)