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(Hardback)
By: Alex Schultz
ISBN: 9781035434091
Readership/Audience: Tertiary Education
Publication Date: Jan 2026
UK Publication Date: 7th October 2025
Publisher: Headline Publishing Group
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A brilliantly insightful and all-encompassing guide to digital marketing for marketers and businesses at any stage, from the Chief Marketing Officer of Meta, Alex Schultz.
(Hardback)
By: Richard Holman
ISBN: 9780500029626
Readership/Audience: General
Publication Date: Aug 2025
UK Publication Date: 25th August 2025
Publisher: Thames & Hudson Ltd
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(Paperback)
By: MichaelAaron Flicker
ISBN: 9781804091326
Readership/Audience: General
Publication Date: Sep 2025
UK Publication Date: 30th September 2025
Publisher: Harriman House Publishing
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The book will analyze the psychological tactics that the worlds most impressive brands use to power their marketing success.
(Paperback, 3rd edition)
By: Lorri Mon
ISBN: 9798765152874
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2025
Publisher: Bloomsbury Publishing USA
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- Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.
(Hardback)
By: Yaniv Navot
ISBN: 9781400253531
Readership/Audience: General
Publication Date: Jul 2025
Publisher: HarperCollins Focus
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Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.
(Paperback, 5th edition)
By: Regina Luttrell
ISBN: 9781538167120
Readership/Audience: Tertiary Education
Publication Date: Aug 2025
Publisher: Bloomsbury Publishing PLC
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Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrells practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.
(Paperback, 3rd edition)
By: Edd Applegate
ISBN: 9798881806774
Readership/Audience: Tertiary Education
Publication Date: Oct 2025
Publisher: Bloomsbury Publishing PLC
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The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising.
(Hardback)
By: Allan Dib
ISBN: 9798893311020
Readership/Audience: General
Publication Date: Nov 2025
Publisher: Authors Equity
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Your Entire Marketing Strategy on One Page
(Paperback)
By: David Preston
ISBN: 9781350384675
Readership/Audience: Tertiary Education
Publication Date: Dec 2025
Publisher: Bloomsbury Publishing PLC
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David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.
(Hardback)
By: Annie Wilson
ISBN: 9781647829735
Readership/Audience: General
Publication Date: Sep 2025
Publisher: Harvard Business Review Press
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(Paperback)
By: Angelica Malin
ISBN: 9781472147264
Readership/Audience: Tertiary Education
Publication Date: Sep 2025
UK Publication Date: 11th June 2026
Publisher: Little, Brown Book Group
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The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.
(Hardback)
By: B. Joseph Pine II
ISBN: 9798892791373
Readership/Audience: General
Publication Date: May 2026
Publisher: Harvard Business Review Press
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(Paperback)
By: Mark Palmer
ISBN: 9781408783153
Readership/Audience: Tertiary Education
Publication Date: Dec 2025
UK Publication Date: 18th September 2025
Publisher: Little, Brown Book Group
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Whether you're promoting a company, product, a service or even your own personal brand, this book gives you the tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work smarter - not harder.
(Paperback)
By: David Kean
ISBN: 9781408783184
Readership/Audience: Tertiary Education
Publication Date: Dec 2025
UK Publication Date: 18th September 2025
Publisher: Little, Brown Book Group
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(Hardback)
By: Alan Siegel
ISBN: 9781510765887
Readership/Audience: General
Publication Date: Jul 2025
UK Publication Date: 9th April 2026
Publisher: Skyhorse Publishing
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Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.
(Paperback)
By: Gerardo Linarducci
ISBN: 9798350994919
Readership/Audience: General
Publication Date: Sep 2025
Publisher: BookBaby
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(Paperback)
By: Andrew Barbuto
ISBN: 9798350975932
Readership/Audience: General
Publication Date: Sep 2025
Publisher: BookBaby
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(Paperback)
By: James C. Crimmins
ISBN: 9781632650603
Readership/Audience: General
Publication Date: Nov 2016
Publisher: Red Wheel/Weiser
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(Hardback)
By: Debbie Millman
ISBN: 9781581158649
Readership/Audience: General
Publication Date: Oct 2011
Publisher: Allworth Press,U.S.
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(Paperback)
By: Debbie Millman
ISBN: 9781621532477
Readership/Audience: Tertiary Education
Publication Date: Jul 2013
Publisher: Skyhorse Publishing
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Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect Suitable for those who grapple with these questions on a daily basis, this book elevates the discussion to the level of revelation.
(Paperback)
By: David Ogilvy
ISBN: 9781904915379
Readership/Audience: General
Publication Date: Dec 2011
UK Publication Date: 1st September 2011
Publisher: Southbank Publishing
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A key work in the literature of advertising, marketing and business management in general, explaining his concepts, tactics and techniques for success and offering a blueprint for good practice in business - all written in the bracingly robust and direct style that became the Ogilvy hallmark.
(Hardback)
By: Nicolaj Siggelkow
ISBN: 9781633697003
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2019
Publisher: Harvard Business Review Press
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(Hardback)
By: D. B. Holt
ISBN: 9781578517749
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2004
Publisher: Harvard Business Review Press
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Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
(Hardback)
By: Gerald Zaltman
ISBN: 9781578518265
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2003
Publisher: Harvard Business Review Press
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Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.
