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(Paperback)
By: Liam McGee
ISBN: 9781905211258
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2010
Publisher: Cornerstone
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Google is a dominant force on the internet, guiding millions of searches and online purchases everyday. This guide explains how Google actually sifts the billions of pages of information its index contains, and shows you how you can improve the performance of your own website in Google's search results.
(Paperback)
By: Jackie Jarvis
ISBN: 9781845283964
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2009
Publisher: Little, Brown Book Group
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This book is for the many people who run their own small to medium-sized business and who want to make it grow.
(Paperback)
By: Alex Bogusky
ISBN: 9781932841572
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2011
Publisher: Agate Publishing
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Takes on the various trends in product innovation as the key to marketing.
(Paperback)
By: Nicholas Ind
ISBN: 9781472936233
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2016
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Paul Hitchens
ISBN: 9781473627550
Readership/Audience: Professional and Scholarly
Publication Date: May 2016
UK Publication Date: 25th April 2014
Publisher: John Murray Press
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Originally published: London: Hodder Education, 2014.
(Paperback)
By: Jeremy Miller
ISBN: 9781989025604
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2021
Publisher: Page Two Books, Inc.
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Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
(Paperback)
By: Nick Westergaard
ISBN: 9781400242719
Readership/Audience: General
Publication Date: May 2023
Publisher: HarperCollins Focus
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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.
(Paperback)
By: David A. Aaker
ISBN: 9781849830409
Readership/Audience: General
Publication Date: Jul 2010
UK Publication Date: 29th April 2010
Publisher: Simon & Schuster Ltd
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Synopsis coming soon.......
(Paperback)
By: Martin Lindstrom
ISBN: 9781847940131
Readership/Audience: General
Publication Date: May 2009
UK Publication Date: 7th May 2009
Publisher: Cornerstone
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Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
(Paperback, 2nd edition)
By: Philip Graves
ISBN: 9781857885767
Readership/Audience: General
Publication Date: Feb 2013
Publisher: John Murray Press
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This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.
(Paperback)
By: Nancy Bleeke
ISBN: 9780814431801
Readership/Audience: General
Publication Date: Jun 2019
Publisher: HarperCollins Focus
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Winner of the Top Sales World Magazine's 2013 Top Sales Marketing Book Award, Gold Medal
(Paperback)
By: Rob Ashton
ISBN: 9781473609419
Readership/Audience: Tertiary Education
Publication Date: May 2016
UK Publication Date: 24th February 2012
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Hardback)
By: Steve Robinson
ISBN: 9781400213160
Readership/Audience: General
Publication Date: Aug 2019
Publisher: Thomas Nelson Publishers
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
(Hardback)
By: Fred Selnes
ISBN: 9780262049627
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2025
UK Publication Date: 10th March 2025
Publisher: MIT Press Ltd
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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
(Paperback)
By: R. Ravi
ISBN: 9780262529051
Readership/Audience: Tertiary Education
Publication Date: Mar 2016
Publisher: MIT Press Ltd
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State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.
(Hardback)
By: Gary Vaynerchuk
ISBN: 9780063317598
Readership/Audience: General
Publication Date: Sep 2024
UK Publication Date: 23rd May 2024
Publisher: HarperCollins Publishers Inc
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(Paperback)
By: David F Birks
ISBN: 9780230546943
Readership/Audience: General
Publication Date: Apr 2009
Publisher: Palgrave Macmillan
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(Paperback)
By: Nicolas Friederici
ISBN: 9780262538183
Readership/Audience: General
Publication Date: Oct 2020
Publisher: MIT Press Ltd
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(Paperback)
By: Patrick Forsyth
ISBN: 9781473609549
Readership/Audience: Professional and Scholarly
Publication Date: May 2016
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Hardback)
By: Anthony Iannarino
ISBN: 9780525537625
Readership/Audience: General
Publication Date: Oct 2018
Publisher: Penguin Putnam Inc
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Win clients and customers who are already being serviced by your competition.
(Paperback)
By: Nick Smith
ISBN: 9781473607538
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2019
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Hardback)
By: Epica Awards
ISBN: 9781350010413
Readership/Audience: Tertiary Education
Publication Date: Sep 2017
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Epica Awards
ISBN: 9781350024717
Readership/Audience: General
Publication Date: Nov 2018
UK Publication Date: 1st November 2018
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Epica Awards
ISBN: 9781350159921
Readership/Audience: Tertiary Education
Publication Date: Oct 2020
Publisher: Bloomsbury Publishing PLC
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