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(Paperback)
By: Jeff Cobb
ISBN: 9781400246007
Readership/Audience: General
Publication Date: Mar 2025
UK Publication Date: 14th August 2025
Publisher: HarperCollins Focus
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Successful people never stop learning. Author Jeff Cobbs objective is to ensure those who lead that learning never stop growing.
(Hardback)
By: Allan Dib
ISBN: 9781774583944
Readership/Audience: General
Publication Date: Oct 2024
UK Publication Date: 3rd May 2024
Publisher: Page Two Books, Inc.
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Picking up where the bestselling book left off, Lean Marketing gives you powerful and proven marketing strategies to grow your business. Simplify, structure, and scale your marketing plan - without the extra work
(Paperback)
By: Stewart Rogers
ISBN: 9781402210341
Readership/Audience: General
Publication Date: Jan 2008
Publisher: Sourcebooks, Inc
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Stewart Rogers has made 100,000 cold callsand lived to tell about it.
(Hardback)
By: Mahan Khalsa
ISBN: 9781591842262
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2008
UK Publication Date: 4th December 2008
Publisher: Penguin Putnam Inc
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The new way to transform a sales culture with clarity, authenticity and emotional intelligence.
(Paperback)
By: Stephen Bayley
ISBN: 9780552174862
Readership/Audience: Tertiary Education
Publication Date: Oct 2017
UK Publication Date: 21st September 2017
Publisher: Transworld Publishers Ltd
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The pitch is the absolute essence of modern business.
(Hardback)
By: Kevin Roberts
ISBN: 9781576872703
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2005
Publisher: powerHouse Books,U.S.
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From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better place.
(Paperback)
By: Jonathan Gabay
ISBN: 9781444100266
Readership/Audience: General
Publication Date: May 2010
Publisher: John Murray Press
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Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.
(Paperback)
By: Judy Bartkowiak
ISBN: 9781473608023
Readership/Audience: Professional and Scholarly
Publication Date: May 2016
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Paperback, 2nd edition)
By: Harriet Posner
ISBN: 9781780675664
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2015
UK Publication Date: 17th August 2015
Publisher: Laurence King Publishing
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A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
(Paperback)
By: Eric Davies
ISBN: 9781473609587
Readership/Audience: Tertiary Education
Publication Date: May 2016
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Paperback)
By: Ros Jay
ISBN: 9781473609594
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2016
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Hardback)
By: David Meerman Scott
ISBN: 9780262026963
Readership/Audience: General
Publication Date: Feb 2014
Publisher: MIT Press Ltd
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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
(Paperback)
By: Jeff Fromm
ISBN: 9781400245659
Readership/Audience: General
Publication Date: Jun 2023
Publisher: HarperCollins Focus
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Your core customer base is about to be made up of the generation you dont understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind
(Paperback)
By: Seth Godin
ISBN: 9780749929480
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2009
UK Publication Date: 15th January 2009
Publisher: Little, Brown Book Group
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The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.
(Paperback)
By: Frank Bachochin
ISBN: 9781098341923
Readership/Audience: General
Publication Date: Feb 2021
Publisher: BookBaby
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(Paperback)
By: Mark Penn
ISBN: 9781501179938
Readership/Audience: General
Publication Date: May 2019
Publisher: Simon & Schuster
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(Paperback)
By: Michael Hayman
ISBN: 9780241247068
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Penguin Books Ltd
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Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.
(Paperback)
By: Nick Smith
ISBN: 9781473607507
Readership/Audience: Tertiary Education
Publication Date: Apr 2019
Publisher: John Murray Press
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Your fast track to successful mobile marketing
Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns.
Learn in a week, remember for a lifetime.
(Hardback)
By: Shama Hyder
ISBN: 9781942952251
Readership/Audience: Professional and Scholarly
Publication Date: May 2016
Publisher: BenBella Books
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(Paperback)
By: Shama Hyder
ISBN: 9781944648749
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2018
Publisher: BenBella Books
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From internationally renowned marketer, entrepreneur, and bestselling author of The Zen of Social Media Marketing Shama Hyder comes a systematic, principle-driven approach to successful marketing in the digital age in clear, easy-to-read language.
(Hardback)
By: Joey Coleman
ISBN: 9780735220034
Readership/Audience: General
Publication Date: Apr 2018
Publisher: Prentice Hall Press
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(Hardback)
By: John R. Brandt
ISBN: 9781400213672
Readership/Audience: General
Publication Date: Sep 2019
Publisher: HarperCollins Focus
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Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.
(Paperback)
By: David Ogilvy
ISBN: 9781802794960
Readership/Audience: Professional and Scholarly
Publication Date: May 2023
UK Publication Date: 2nd February 2023
Publisher: Headline Publishing Group
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Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
(Hardback)
By: Miles Young
ISBN: 9781847960870
Readership/Audience: Tertiary Education
Publication Date: Oct 2017
UK Publication Date: 5th October 2017
Publisher: Headline Publishing Group
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An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.
