(Hardback)

Shows what negotiation looks like when the players involved strive to make the deal work in practice - not just on paper. This book illustrates how the authors' approach to crafting an implementation mind-set works in various kinds of business contexts - including mergers and acquisitions, joint ventures, alliances, and outsourcing arrangements.

(Hardback)

What if you could stop selling altogether and grow your profits With The Serving Mindset, youll learn how to serve, elevate your business success, and feel great about it!

(Hardback)

(Hardback)

States that most companies are still looking for competitive advantage where it used to be in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift and the companies that leverage this change will win out in the end.

(Hardback)

All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.

(Paperback)

Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.

(Paperback)

(Hardback)

Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.

(Paperback)

(Paperback)

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

(Paperback)

As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.

(Paperback, Main)

A voyage into the future of marketing.

(Paperback, Main)

An examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance.

(Paperback)

Leigh Farnell and John Blake are Australia's Best Sales Coaches. Here they reveal the secrets to the million dollar sales code. You'll discover their practical, easy, proven and profitable money making strategies so you can stand out from your competition, sell without being 'pushy' and succeed beyond your wildest dreams.

(Hardback)

Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination.

(Hardback)

Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising.

(Paperback)

Jay Conrad Levinson and Jeannie Levinson's Guerrilla Marketing books have sold millions of copies around the world and now, for the first time, they offer killer content in a field guide format that shows marketers how to drive momentum

(Hardback, Revised and expanded edition)

A revised and expanded edition of the book described by Book Monthly as an absolute gem. A bible, in fact.

(Paperback)

Compact companion to getting your website noticed from the How To: Academy series.

(Paperback)

Master the art of selling with integrity.

(Paperback)

Offers a 12-step program for e-commerce success. This book features technology - including Web 2.0 innovations, web automation strategies to generate passive income, web conferencing, podcasts, blogging and more.

(Paperback, 2nd edition)

(Paperback)

(Paperback, Second Edition)

"No holds barred, take no prisoners guide to getting really rich"--Cover.