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Married to the Brand: Why Consumers Bond with Some Brands for Life
(Hardback)
By William J. McEwen
Mass Affluence: Seven New Rules of Marketing to Today's Consumer
By Paul F. Nunes
Meaningful Measurement of the Customer Experience
By Greg Kihlstrom
Momentum: How Companies Become Unstoppable Market Forces
By John Volkmann
Negotiating with Tough Customers: Never Take No for a Final Answer and Other Tactics to Win at the Bargaining Table
(Paperback)
By Steve Reilly
Net Worth: Shaping Markets When Customers Make the Rules
By John Hagel
No Nonsense: Attract New Customers: 100+ Ideas to Bring in More Customers
By Jerry R. Wilson
No Nonsense: Inspire Your Staff: 100+ Ways to Awaken, Inspire, and Engage
No Nonsense: Time Management: 50 Tips to Hack Your Time and Get Everything Done
By Karen Leland
Oracles: How Prediction Markets Turn Employees into Visionaries
By Donald N. Thompson
Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life
(Paperback, 3rd Edition, Third Edition)
By T. Scott Gross
Power Negotiating for Salespeople: Inside Secrets from a Master Negotiator
(Paperback, 2nd Revised edition)
By Roger Dawson
Priceless: Turning Ordinary Products into Extraordinary Experiences
By Terry A. Britton
Private Label Strategy: How to Meet the Store Brand Challenge
By Nirmalya Kumar
Profit over Privacy: How Surveillance Advertising Conquered the Internet
By Matthew Crain
Rebuilding the Brand: How Harley-Davidson Became King of the Road
By Clyde Fessler
Reorganize for Resilience: Putting Customers at the Center of Your Business
By Ranjay Gulati
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
By Davis Dyer
Sales Dogs: You Don't Have to be an Attack Dog to Explode Your Income
By Blair Singer
Simply Better: Winning and Keeping Customers by Delivering What Matters Most
By Patrick Barwise
Spanning Silos: The New CMO Imperative
By David A. Aaker
Spin: How to Turn the Power of the Press to Your Advantage
By Michael S. Sitrick
Starting Your Career as a Social Media Manager
By Mark Story
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
By Jay Conrad Levinson
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