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Features tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty. This title explains the traditional theories of branding and explores the ways in which they can be applied to web sites, no matter what the given industry or field.

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This is the language you need to use to make your sales goals, from Americas top copywriter.

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(Hardback)

A Visually Stunning Guide to Learning the Art of Logo Design

(Hardback)

Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways.

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(Hardback)

(Hardback)

(Hardback)

Who owns the marketplace Is it business - or the customer This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.

(Hardback)

In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.

(Paperback)

"A landmark work...invaluable."--Robert Ringer, #1 New York Times bestselling author

(Hardback)

(Hardback)

Shows what negotiation looks like when the players involved strive to make the deal work in practice - not just on paper. This book illustrates how the authors' approach to crafting an implementation mind-set works in various kinds of business contexts - including mergers and acquisitions, joint ventures, alliances, and outsourcing arrangements.

(Hardback)

What if you could stop selling altogether and grow your profits With The Serving Mindset, youll learn how to serve, elevate your business success, and feel great about it!

(Hardback)

(Hardback)

States that most companies are still looking for competitive advantage where it used to be in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift and the companies that leverage this change will win out in the end.

(Hardback)

All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.

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Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.

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Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.

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(Paperback)

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

(Paperback)

As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.