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(Paperback)
By: Brainard Carey
ISBN: 9781621536987
Readership/Audience: General
Publication Date: Jul 2019
Publisher: Skyhorse Publishing
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How to Build a Following, Make Authentic Connections, and Promote Your Work
(Paperback)
By: Mitch Meyerson
ISBN: 9781599185583
Readership/Audience: General
Publication Date: Feb 2015
Publisher: Entrepreneur Press
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Revised edition of the author's Success secrets of the online marketing superstars, published in 2005.
(Hardback)
By: Lesley Bielby
ISBN: 9781773271477
Readership/Audience: General
Publication Date: Jul 2021
Publisher: Figure 1 Publishing
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(Hardback)
By: Adele Sweetwood
ISBN: 9781625278456
Readership/Audience: General
Publication Date: Nov 2016
Publisher: Harvard Business School Publishing
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(Paperback)
By: Ian Cocoran
ISBN: 9781581158762
Readership/Audience: General
Publication Date: Nov 2011
Publisher: Allworth Press,U.S.
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Features tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty. This title explains the traditional theories of branding and explores the ways in which they can be applied to web sites, no matter what the given industry or field.
(Paperback)
By: Jay Conrad Levinson
ISBN: 9781599184227
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2011
Publisher: Entrepreneur Press
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Guerrilla Marketing has always been about helping the little guy market effectively and succeeded against big-budget competitors. In the hyper-connected and hyper-competitive digital age, Guerrilla Marketing proves to be an essential key ingredient to help achieve business success. This title intends to deliver the best of Guerrilla Marketing.
(Paperback)
By: Robert W. Bly
ISBN: 9781510741751
Readership/Audience: General
Publication Date: Sep 2019
Publisher: Skyhorse Publishing
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This is the language you need to use to make your sales goals, from Americas top copywriter.
(Paperback)
By: Craig Wilson
ISBN: 9781947856615
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2019
Publisher: Rare Bird Books
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(Hardback)
By: David Cole
ISBN: 9781621536611
Readership/Audience: General
Publication Date: May 2004
Publisher: Skyhorse Publishing
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(Paperback)
By: Robert W. Bly
ISBN: 9781599186306
Readership/Audience: General
Publication Date: Apr 2019
Publisher: Entrepreneur Press
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(Paperback)
By: Craig Simpson
ISBN: 9781599185187
Readership/Audience: General
Publication Date: Jan 2014
Publisher: Entrepreneur Press
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Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.
(Paperback)
By: Mike Figliuolo
ISBN: 9781632650450
Readership/Audience: General
Publication Date: Nov 2016
Publisher: Red Wheel/Weiser
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(Hardback)
By: Alex W. White
ISBN: 9781621536024
Readership/Audience: General
Publication Date: Sep 2017
Publisher: Skyhorse Publishing
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A Visually Stunning Guide to Learning the Art of Logo Design
(Hardback)
By: V. A. Shiva Ayyadurai
ISBN: 9781621532637
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2013
Publisher: Skyhorse Publishing
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Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways.
(Paperback)
By: Gail Z. Martin
ISBN: 9781632650924
Readership/Audience: General
Publication Date: Jul 2017
Publisher: Red Wheel/Weiser
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(Hardback)
By: Maxim Behar
ISBN: 9781621537151
Readership/Audience: General
Publication Date: Oct 2019
Publisher: Skyhorse Publishing
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(Hardback)
By: Bill Lee
ISBN: 9781422172315
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2012
Publisher: Harvard Business Review Press
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(Hardback)
By: Doc Searls
ISBN: 9781422158524
Readership/Audience: Tertiary Education
Publication Date: May 2012
Publisher: Harvard Business Review Press
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Who owns the marketplace Is it business - or the customer This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
(Hardback)
By: Jeffrey L. Cruikshank
ISBN: 9781591393085
Readership/Audience: General
Publication Date: Aug 2010
Publisher: Harvard Business Review Press
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In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.
(Paperback, Second Edition)
By: Robert W. Bly
ISBN: 9781599185590
Readership/Audience: General
Publication Date: Nov 2015
Publisher: Entrepreneur Press
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Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
(Paperback)
By: Brad Flowers
ISBN: 9781599186665
Readership/Audience: Professional and Scholarly
Publication Date: May 2020
Publisher: Entrepreneur Press
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A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
(Paperback)
By: Robert W. Bly
ISBN: 9781510727915
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2018
Publisher: Skyhorse Publishing
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"A landmark work...invaluable."--Robert Ringer, #1 New York Times bestselling author
(Hardback)
By: James L. Heskett
ISBN: 9781422110232
Readership/Audience: General
Publication Date: Dec 2008
Publisher: Harvard Business Review Press
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(Hardback)
By: Danny Ertel
ISBN: 9781422102336
Readership/Audience: General
Publication Date: Oct 2007
Publisher: Harvard Business Review Press
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Shows what negotiation looks like when the players involved strive to make the deal work in practice - not just on paper. This book illustrates how the authors' approach to crafting an implementation mind-set works in various kinds of business contexts - including mergers and acquisitions, joint ventures, alliances, and outsourcing arrangements.
