(Paperback)
By: Jill Lublin
ISBN: 9781632650726
Readership/Audience: General
Publication Date: Apr 2017
Publisher: Red Wheel/Weiser
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"How to use kindness to connect with others - in business and in life"--Back cover.
(Hardback)
By: Farnoosh Brock
ISBN: 9781510741959
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2018
Publisher: Skyhorse Publishing
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What if you could stop selling altogether and grow your profits With The Serving Mindset, youll learn how to serve, elevate your business success, and feel great about it!
(Paperback)
By: Starr Hall
ISBN: 9781599184234
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2011
Publisher: Entrepreneur Press
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(Hardback)
By: Adam Levinter
ISBN: 9781773270715
Readership/Audience: General
Publication Date: May 2020
Publisher: Figure 1 Publishing
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(Paperback)
By: Tom Hogan
ISBN: 9781632650733
Readership/Audience: General
Publication Date: Apr 2017
Publisher: Red Wheel/Weiser
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(Hardback)
By: Niraj Dawar
ISBN: 9781422187173
Readership/Audience: Tertiary Education
Publication Date: Dec 2013
Publisher: Harvard Business Review Press
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States that most companies are still looking for competitive advantage where it used to be in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift and the companies that leverage this change will win out in the end.
(Hardback)
By: Ty Montague
ISBN: 9781422170687
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2013
Publisher: Harvard Business Review Press
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All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.
(Paperback)
By: Christopher Matthew Spencer
ISBN: 9781642011449
Readership/Audience: General
Publication Date: Jan 2022
Publisher: Entrepreneur Press
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eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are.
(Paperback)
By: Susan Gunelius
ISBN: 9781599186238
Readership/Audience: Tertiary Education
Publication Date: May 2018
Publisher: Entrepreneur Press
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Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
(Paperback)
By: Eric Butow
ISBN: 9781642011630
Readership/Audience: General
Publication Date: Aug 2024
Publisher: Entrepreneur Press
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(Paperback, New edition)
By: Kim Walsh Phillips
ISBN: 9781599186023
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2017
Publisher: Entrepreneur Press
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(Paperback)
By: Ted Prodromou
ISBN: 9781599184494
Readership/Audience: General
Publication Date: Mar 2013
Publisher: Entrepreneur Press
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Everything needed to turn Twitter into a game-changer, driving the conversations and buzz to your small business
(Paperback)
By: Harvard Business Review
ISBN: 9781422128923
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2010
Publisher: Harvard Business Review Press
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Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.
(Paperback)
By: Stephen Denny
ISBN: 9781632651785
Readership/Audience: Tertiary Education
Publication Date: Jan 2021
UK Publication Date: 25th November 2020
Publisher: Red Wheel/Weiser
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(Hardback)
By: James C. Anderson
ISBN: 9781422103357
Readership/Audience: General
Publication Date: Nov 2007
Publisher: Harvard Business Review Press
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Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.
(Paperback)
By: David Avrin
ISBN: 9781632650368
Readership/Audience: General
Publication Date: Oct 2016
Publisher: Red Wheel/Weiser
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(Paperback)
By: Alvin J. Silk
ISBN: 9781422104606
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2006
Publisher: Harvard Business Review Press
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Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.
(Hardback)
By: Jonah Sachs
ISBN: 9781422143568
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2012
Publisher: Harvard Business Review Press
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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
(Paperback)
By: Scott Cochrane
ISBN: 9781632650443
Readership/Audience: General
Publication Date: Nov 2016
Publisher: Red Wheel/Weiser
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(Paperback, Main)
By: John Grant
ISBN: 9781861976406
Readership/Audience: Tertiary Education
Publication Date: May 2003
Publisher: Profile Books Ltd
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A voyage into the future of marketing.
(Paperback, Main)
By: Serge Dumont
ISBN: 9781861976994
Readership/Audience: Tertiary Education
Publication Date: May 2003
Publisher: Profile Books Ltd
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An examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance.
(Paperback)
By: Leigh Farnell
ISBN: 9780980632446
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2009
Publisher: GOKO Publishing
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Leigh Farnell and John Blake are Australia's Best Sales Coaches. Here they reveal the secrets to the million dollar sales code. You'll discover their practical, easy, proven and profitable money making strategies so you can stand out from your competition, sell without being 'pushy' and succeed beyond your wildest dreams.
(Paperback)
By: Filip Matous
ISBN: 9781509814497
Readership/Audience: General
Publication Date: Sep 2016
Publisher: Pan Macmillan
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Compact companion to getting your website noticed from the How To: Academy series.
(Paperback)
By: Gavin Presman
ISBN: 9781509814435
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2017
UK Publication Date: 21st September 2017
Publisher: Pan Macmillan
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Master the art of selling with integrity.
