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(Paperback)
By: Blair Singer
ISBN: 9781937832025
Readership/Audience: General
Publication Date: Jul 2012
Publisher: KM Press, LLC
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By knowing the five basic breeds of people--the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, and the Basset Hound--readers will have the necessary insight to improve their business and selling savvy.
(Hardback)
By: Patrick Barwise
ISBN: 9780875843988
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2004
Publisher: Harvard Business Review Press
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Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.
(Hardback)
By: David A. Aaker
ISBN: 9781422128763
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2008
Publisher: Harvard Business Review Press
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(Paperback)
By: Michael S. Sitrick
ISBN: 9781611452297
Readership/Audience: General
Publication Date: Apr 2011
Publisher: Skyhorse Publishing
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The story of young Edward Slavin, orphaned at age seven when his parents die tragically in the crash of a small plane his father is...
(Paperback)
By: Mark Story
ISBN: 9781581159257
Readership/Audience: General
Publication Date: Nov 2012
Publisher: Allworth Press,U.S.
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The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled practitioners: experts who not only are fluent in social media platforms but know how to use them strategically. This title offers advices making yourself marketable to potential employers using social media tools.
(Paperback)
By: Brainard Carey
ISBN: 9781621536987
Readership/Audience: General
Publication Date: Jul 2019
Publisher: Skyhorse Publishing
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How to Build a Following, Make Authentic Connections, and Promote Your Work
(Paperback)
By: Robert L. Shook
ISBN: 9781599185026
Readership/Audience: General
Publication Date: Apr 2013
Publisher: Entrepreneur Press
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Shook and Farber invite eager entrepreneurs to join 33 of today's business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success.
Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to rein
(Hardback)
By: Lesley Bielby
ISBN: 9781773271477
Readership/Audience: General
Publication Date: Jul 2021
Publisher: Figure 1 Publishing
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(Hardback)
By: Adele Sweetwood
ISBN: 9781625278456
Readership/Audience: General
Publication Date: Nov 2016
Publisher: Harvard Business School Publishing
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(Paperback)
By: Ian Cocoran
ISBN: 9781581158762
Readership/Audience: General
Publication Date: Nov 2011
Publisher: Allworth Press,U.S.
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Features tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty. This title explains the traditional theories of branding and explores the ways in which they can be applied to web sites, no matter what the given industry or field.
(Paperback)
By: Robert W. Bly
ISBN: 9781510741751
Readership/Audience: General
Publication Date: Sep 2019
Publisher: Skyhorse Publishing
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This is the language you need to use to make your sales goals, from Americas top copywriter.
(Paperback)
By: Craig Wilson
ISBN: 9781947856615
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2019
Publisher: Rare Bird Books
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(Hardback)
By: David Cole
ISBN: 9781621536611
Readership/Audience: General
Publication Date: May 2004
Publisher: Skyhorse Publishing
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(Paperback)
By: Juliet Schor
ISBN: 9781565845985
Readership/Audience: General
Publication Date: Aug 2000
Publisher: The New Press
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A unique and definitive read on our "national passion"--buying stuff--and its consequences for American society, this landmark work of social criticism is sure to become the standard book on the subject.
(Hardback)
By: Alex W. White
ISBN: 9781621536024
Readership/Audience: General
Publication Date: Sep 2017
Publisher: Skyhorse Publishing
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A Visually Stunning Guide to Learning the Art of Logo Design
(Hardback)
By: V. A. Shiva Ayyadurai
ISBN: 9781621532637
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2013
Publisher: Skyhorse Publishing
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Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways.
(Paperback)
By: Gail Z. Martin
ISBN: 9781632650924
Readership/Audience: General
Publication Date: Jul 2017
Publisher: Red Wheel/Weiser
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(Hardback)
By: Maxim Behar
ISBN: 9781621537151
Readership/Audience: General
Publication Date: Oct 2019
Publisher: Skyhorse Publishing
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(Hardback)
By: Bill Lee
ISBN: 9781422172315
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2012
Publisher: Harvard Business Review Press
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(Hardback)
By: Doc Searls
ISBN: 9781422158524
Readership/Audience: Tertiary Education
Publication Date: May 2012
Publisher: Harvard Business Review Press
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Who owns the marketplace Is it business - or the customer This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
(Hardback)
By: Jeffrey L. Cruikshank
ISBN: 9781591393085
Readership/Audience: General
Publication Date: Aug 2010
Publisher: Harvard Business Review Press
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In advertising, most Hall-of-Famers J Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others point to one individual as the 'father' of modern advertising: Albert D Lasker. This title tells the story of Albert Lasker, the ingenius and tormented father of modern advertising.
(Paperback)
By: Robert W. Bly
ISBN: 9781510727915
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2018
Publisher: Skyhorse Publishing
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"A landmark work...invaluable."--Robert Ringer, #1 New York Times bestselling author
(Hardback)
By: James L. Heskett
ISBN: 9781422110232
Readership/Audience: General
Publication Date: Dec 2008
Publisher: Harvard Business Review Press
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(Paperback)
By: Entrepreneur Press
ISBN: 9781599184210
Readership/Audience: General
Publication Date: Jul 2011
Publisher: Entrepreneur Press
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Be it time, money, opportunities lost--the cost of finding and hiring a new sales person is significant. Expert sales strategist Kathy Graham-Leviss takes the woes out of recruiting sales people and introduces a research-based, five-step formula for hiring, developing, and retaining top sales talent.
