(Hardback)

A sourcebook of highly original and effective ideas to create beautiful independent retail spaces.

(Paperback)

A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases.

(Paperback, Main)

The indispensable guide to the classics of marketing .

Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.

(Paperback, Main)

The private life of one of one of the original 'Mad Men'.

(Paperback)

Dares business owners to start stripping - losing their scripted messages, coming out from behind their logos, and revealing some reality to increase their social media impact and finally start seeing results. The author delivers a new answer to every business owner's social media question - how can I make social media work for me

(Paperback, Second Edition)

(Paperback)

In this book you will learn in very concrete steps and clear tips on how you can develop a customer-oriented corporate culture.

(Hardback)

Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success.

(Hardback)

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.

(Paperback)

Everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively.

(Paperback)

Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising.

(Hardback)

Insiders agree: a companys most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory customer service approach that fosters happy customers and a healthy bottom line for your organization.

(Hardback)

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.

(Paperback)

A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe.

(Hardback, Second Edition)

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

(Hardback)

Whether youre a small business owner struggling to make a living or a professional whos hit a career plateau, The Introverts Edge to Networking is your path to a higher income and a rolodex of powerful connections.

(Hardback)

What do your customers love What do they hate Answer these, and youll be well on your way to unimaginable success!

(Paperback)

Offers you a step-by-step system on how to apply the 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.

(Paperback, 2nd edition)

Offers exercises that deliver a customized, action-oriented marketing plan.

(Paperback)

Shows how rationalism, which is our primary approach in thinking about world affairs, is in crisis. By studying the world rationalistically, we objectify it and we look at it as detached from ourselves. But in doing so, we cease to see that we are using a perspective that limits as well as enlightens.

(Paperback)

Ten steps to effective, profit-boosting marketing messages.

(Paperback)

How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.