(Paperback)

(Hardback)

Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks.

(Paperback)

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy.

(Hardback)

This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future.

(Hardback)

(Hardback)

Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.

(Paperback)

For training, troubleshooting, and a quick review before every important call, sales professionals will be sold on Close the Deal.

(Paperback)

Synopsis coming soon.......

(Hardback)

Current trends in police reform stress much greater interaction with the community and, consequently, carry new implications for police roles, operations, and social control.

(Hardback)

(Paperback)

"Content Marketing: Making the Magic Happen" provides marketing leaders at business-to-business companies with an essential guide to operationalizing effective content marketing strategies for the post-pandemic, digital world.

(Paperback)

The B2B world has changed drastically since 2020, making content marketing more mission-critical than ever before. Content Marketing: Mission Critical explains how to harness this powerful tool for growth, even when resources are limited.

(Hardback)

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns.

(Paperback)

(Hardback)

Employees are attracted to companies that have a good community reputation.

Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.

(Paperback)

Employees are attracted to companies that have a good community reputation.

Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.

(Hardback)

This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budget.

(Hardback)

If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced.

After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon.

(Hardback)

Those in management positions who seek to understand how to better motivate their employees and better serve their customers will find the answers they are searching for in these pages.

Managers will relearn nearly everything they have been taught about the profession of management.

(Paperback)

(Hardback)

If you're looking for advice on how to think about, improve, and deliver a better customer experience, then this is the book for you. Organized as a series of short, easily digested and self-contained essays, it's packed with concrete examples, suggestions, and inspiring ideas. Read it straight through, or snack on it as you like.

(Paperback)

If you're looking for advice on how to think about, improve, and deliver a better customer experience, then this is the book for you. Organized as a series of short, easily digested and self-contained essays, it's packed with concrete examples, suggestions, and inspiring ideas. Read it straight through, or snack on it as you like.

(Hardback)

From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.

(Paperback)

The One Minute Manager meets Yum!,
the world's largest restaurant company, in this practical guide to making superlative customer service drive your business to success.