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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Next Level
(Paperback)
By Ryan Levesque
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow
(Hardback)
By Marilyn Kern Foxworth
AWARENESS IS OVERRATED: And Other Provocative Ideas About Marketing
By Amy Colbourn
Bang!: Getting Your Message Heard in a Noisy World
By Robin Koval
Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
By Mary Christensen
Be Your Customer's Hero: Real-World Tips and Techniques for the Service Front Lines
By Adam Toporek
Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life
By Lawrence R. Samuel
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
By David A. Aaker
Brand Stance: Your step-by-step guidebook for building a purposeful and thriving brand
By Scott Hauman
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
By Greg Stone
Brandwashed
By Martin Lindstrom
Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
By Steve O'Leary
Buzzmarketing: Get People to Talk About Your Stuff
By Mark Hughes
Cable TV Advertising: In Search of the Right Formula
By Rajeev Batra
Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
By John A. Larson
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
By Donald W. Hendon
Community Policing: Rhetoric or Reality
By Jack R. Greene
Consumer Equality: Race and the American Marketplace
By Geraldine Rosa Henderson
Content Marketing: Making the Magic Happen: A B2B Marketing Leader's Guide to Growth Through Effective Content Marketing
By Matt Bell
Content Marketing: Mission Critical: A B2B CEOs Guide to Growth through Effective Content Marketing
Controversies in Competitive Intelligence: The Enduring Issues
By Craig S. Fleisher
Converting Clicks into Patients: Building A Better Weight Loss Practice
By Tim McGarvey
Corporate Community Relations: The Principle of the Neighbor of Choice
By Edmund M. Burke
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