(Paperback)
By: Shari Levitin
ISBN: 9781632650740
Readership/Audience: General
Publication Date: May 2017
Publisher: Red Wheel/Weiser
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(Paperback)
By: Matt Romania
ISBN: 9781763680135
Publication Date: Jun 2025
Publisher: Brolga Publishing Pty Ltd
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(Paperback)
By: Nancie McDonnell Ruder
ISBN: 9781667866192
Readership/Audience: General
Publication Date: Feb 2023
Publisher: BookBaby
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(Paperback)
By: Richard Conway
ISBN: 9780143773535
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2019
Publisher: Random House New Zealand Ltd
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(Hardback)
By: John H. Fleming
ISBN: 9781595620163
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2008
Publisher: Gallup Press
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Synopsis coming soon.......
(Paperback)
By: Jodie Cook
ISBN: 9780711251762
Readership/Audience: General
Publication Date: Nov 2020
Publisher: Quarto Publishing PLC
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Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and online communities.
(Hardback)
By: Gary Vaynerchuk
ISBN: 9780062273062
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2013
UK Publication Date: 17th December 2013
Publisher: HarperCollins Publishers Inc
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When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.
(Paperback)
By: Allan Dib
ISBN: 9781774584873
Readership/Audience: General
Publication Date: May 2024
Publisher: Page Two Books, Inc.
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(Paperback)
By: Fifty Lessons
ISBN: 9781422123027
Readership/Audience: Professional and Scholarly
Publication Date: May 2008
Publisher: Harvard Business Review Press
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Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges This volume offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the pressing issues they've faced.
(Paperback)
By: Vivek Iyyani
ISBN: 9789814914147
Readership/Audience: General
Publication Date: Jan 2024
Publisher: Penguin Random House SEA
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(Paperback)
By: Robert W. Palmatier
ISBN: 9781352013191
Readership/Audience: Tertiary Education
Publication Date: Jun 2022
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Donald Miller
ISBN: 9781400217649
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2022
Publisher: HarperCollins Focus
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Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professionals tool kit.
(Paperback, 2nd edition)
By: Robert W. Palmatier
ISBN: 9781352011463
Readership/Audience: Tertiary Education
Publication Date: Feb 2021
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: B. Joseph Pine II
ISBN: 9781578512386
Readership/Audience: General
Publication Date: Feb 2000
Publisher: Harvard Business Review Press
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A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
(Paperback)
By: Mitch Meyerson
ISBN: 9781599181516
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2008
Publisher: Entrepreneur Press
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Offers a 12-step program for e-commerce success. This book features technology - including Web 2.0 innovations, web automation strategies to generate passive income, web conferencing, podcasts, blogging and more.
(Paperback)
By: Gary Vaynerchuk
ISBN: 9780063392724
Readership/Audience: General
Publication Date: Jun 2024
Publisher: HarperCollins Publishers Inc
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(Paperback)
By: David Ogilvy
ISBN: 9781853756153
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2021
UK Publication Date: 1st March 2007
Publisher: Headline Publishing Group
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
(Paperback, Main)
By: Ryan Holiday
ISBN: 9781781257661
Readership/Audience: Tertiary Education
Publication Date: Aug 2017
UK Publication Date: 13th July 2017
Publisher: Profile Books Ltd
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Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed.
(Hardback)
By: Mark Abraham
ISBN: 9781647826277
Readership/Audience: General
Publication Date: Nov 2024
Publisher: Harvard Business Review Press
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(Paperback)
By: William Poundstone
ISBN: 9781921640957
Readership/Audience: General
Publication Date: Feb 2011
Publisher: Scribe Publications
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People used to download music for free; then Steve Jobs convinced them to pay for it. How By charging 99 cents. William Poundstone reveals the hidden psychology of value. The new psychology of price dictates the design of price tags, menus, rebates, 'sale' ads, mobile-phone plans, real estate offers, wage packages, and corporate buyouts.
(Hardback)
By: Amanda Scardamaglia
ISBN: 9781925556490
Readership/Audience: General
Publication Date: Jun 2020
Publisher: Melbourne Books
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(Paperback)
By: Matthew Crain
ISBN: 9781517905057
Readership/Audience: General
Publication Date: Nov 2021
Publisher: University of Minnesota Press
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"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--
(Paperback)
By: Melanie Deziel
ISBN: 9781774582015
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2023
UK Publication Date: 28th October 2022
Publisher: Page Two Books, Inc.
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Melanie Deziel and Phil M. Jones reveal powerful content marketing strategies that make a winning case for your brand.
(Hardback)
By: Jonathan Coad
ISBN: 9781472994431
Readership/Audience: General
Publication Date: Jul 2022
UK Publication Date: 28th April 2022
Publisher: Bloomsbury Publishing PLC
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The essential guide to protecting and managing the professional reputation of both yourself and your organization
