(Hardback)
By: M Abellan
ISBN: 9788416500413
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2017
Publisher: Instituto Monsa de Ediciones
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By: W. Chan Kim
ISBN: 9781647829674
Readership/Audience: General
Publication Date: Apr 2024
Publisher: Harvard Business Review Press
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(Hardback)
By: Emmanuel Probst
ISBN: 9781576879825
Readership/Audience: General
Publication Date: Aug 2022
Publisher: powerHouse Books,U.S.
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(Paperback, ITPE Edition)
By: Donald Miller
ISBN: 9781400251308
Readership/Audience: General
Publication Date: Jan 2025
UK Publication Date: 16th January 2025
Publisher: HarperCollins Focus
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Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Millers powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for todays challenges.
(Hardback)
By: Donald Miller
ISBN: 9780718033323
Readership/Audience: General
Publication Date: Feb 2018
Publisher: HarperCollins Focus
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
(Paperback, ITPE Edition)
By: Donald Miller
ISBN: 9781400201839
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2018
UK Publication Date: 16th November 2017
Publisher: HarperCollins Focus
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
(Paperback, 10th Revised edition)
By: Drew Eric Whitman
ISBN: 9781632652058
Readership/Audience: General
Publication Date: Feb 2024
Publisher: Red Wheel/Weiser
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(Paperback)
By: Clayton M. Christensen
ISBN: 9780062565235
Readership/Audience: General
Publication Date: Nov 2016
Publisher: HarperCollins Publishers Inc
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(Paperback)
By: David Ogilvy
ISBN: 9781904915379
Readership/Audience: General
Publication Date: Dec 2011
UK Publication Date: 1st September 2011
Publisher: Southbank Publishing
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A key work in the literature of advertising, marketing and business management in general, explaining his concepts, tactics and techniques for success and offering a blueprint for good practice in business - all written in the bracingly robust and direct style that became the Ogilvy hallmark.
(Paperback)
By: Laura Briggs
ISBN: 9781642011173
Readership/Audience: General
Publication Date: Aug 2023
Publisher: Entrepreneur Press
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"The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition. Uncover winning strategies for writing and evaluating your website copy from a professional freelance writer and get ready to unlock new opportunities and revenue"--
(Paperback)
By: Gyles Lingwood
ISBN: 9781529420241
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2022
UK Publication Date: 13th September 2022
Publisher: Quercus Publishing
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An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco
(Paperback)
By: Tait Ischia
ISBN: 9781922585844
Readership/Audience: General
Publication Date: Jan 2023
Publisher: Scribe Publications
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(Hardback)
By: Brittany Hodak
ISBN: 9781774580783
Readership/Audience: General
Publication Date: Apr 2023
Publisher: Page Two Books, Inc.
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An expert in customer experience shows every company and brand how to bring customers from apathy to advocacy in five simple steps.
(Paperback)
By: Joseph A. Michelli
ISBN: 9781922611871
Readership/Audience: General
Publication Date: Sep 2023
Publisher: Major Street Publishing
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(Paperback)
By: Rene Evenson
ISBN: 9780814416419
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2019
Publisher: HarperCollins Focus
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Your service team may represent the first, last, or only interaction point between your customers and your company. This book presents proven techniques for creating unforgettable customer experiences. It covers every aspect of face-to-face, phone, Internet, and self-service customer relations.
(Paperback)
By: Nick Smith
ISBN: 9781473609525
Readership/Audience: Tertiary Education
Publication Date: May 2016
UK Publication Date: 28th February 2014
Publisher: John Murray Press
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A dynamic collection of tools, techniques, and strategies giving you the lowdown on all the digital marketing skills you need.
(Paperback)
By: Coen Luijten
ISBN: 9789063696429
Readership/Audience: Tertiary Education
Publication Date: Sep 2022
Publisher: BIS Publishers B.V.
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(Paperback)
By: Steve Pratt
ISBN: 9781774584767
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2025
UK Publication Date: 18th November 2024
Publisher: Page Two Books, Inc.
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Dont buy, steal, hijack, or interrupt - earn your audiences attention by doing the hard work and creating content they actually want. Stand out from the crowd to find your unique audience.
(Paperback)
By: Greg Hoffman
ISBN: 9781847943569
Readership/Audience: Tertiary Education
Publication Date: May 2023
UK Publication Date: 5th January 2023
Publisher: Cornerstone
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(Paperback)
By: Marcus Collins
ISBN: 9781035020027
Readership/Audience: General
Publication Date: Jul 2023
Publisher: Pan Macmillan
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Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
(Hardback)
By: Marcus Collins
ISBN: 9781035020010
Readership/Audience: General
Publication Date: Aug 2023
UK Publication Date: 11th May 2023
Publisher: Pan Macmillan
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Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
(Paperback)
By: Marcus Collins
ISBN: 9781035020034
Readership/Audience: General
Publication Date: Feb 2025
UK Publication Date: 5th September 2024
Publisher: Pan Macmillan
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Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
(Paperback)
By: Kristin Anderson
ISBN: 9780814477953
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2021
Publisher: HarperCollins Focus
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Aimed at anyone who uses the phone, this text shows how to use it as a service tool that directly impacts on company profits. It covers handling irate customers, taking meaningful messages, handling conference calls and transfer calls, screening calls and improving voice effectiveness.
(Paperback, Expanded and Revised Edition)
By: Charlene Li
ISBN: 9781422161982
Readership/Audience: General
Publication Date: Jun 2011
Publisher: Harvard Business Review Press
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Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.
