(Hardback)
By: Mark Abraham
ISBN: 9781647826277
Readership/Audience: General
Publication Date: Nov 2024
Publisher: Harvard Business Review Press
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(Paperback)
By: William Poundstone
ISBN: 9781921640957
Readership/Audience: General
Publication Date: Feb 2011
Publisher: Scribe Publications
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People used to download music for free; then Steve Jobs convinced them to pay for it. How By charging 99 cents. William Poundstone reveals the hidden psychology of value. The new psychology of price dictates the design of price tags, menus, rebates, 'sale' ads, mobile-phone plans, real estate offers, wage packages, and corporate buyouts.
(Hardback)
By: Amanda Scardamaglia
ISBN: 9781925556490
Readership/Audience: General
Publication Date: Jun 2020
Publisher: Melbourne Books
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(Paperback)
By: Matthew Crain
ISBN: 9781517905057
Readership/Audience: General
Publication Date: Nov 2021
Publisher: University of Minnesota Press
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"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--
(Paperback)
By: Melanie Deziel
ISBN: 9781774582015
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2023
UK Publication Date: 28th October 2022
Publisher: Page Two Books, Inc.
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Melanie Deziel and Phil M. Jones reveal powerful content marketing strategies that make a winning case for your brand.
(Hardback)
By: Jonathan Coad
ISBN: 9781472994431
Readership/Audience: General
Publication Date: Jul 2022
UK Publication Date: 28th April 2022
Publisher: Bloomsbury Publishing PLC
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The essential guide to protecting and managing the professional reputation of both yourself and your organization
(Paperback, Not for Online)
By: Claude Hopkins
ISBN: 9781640954250
Readership/Audience: General
Publication Date: Jan 2023
Publisher: Sound Wisdom
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(Paperback)
By: Avery Swartz
ISBN: 9781989603086
Readership/Audience: General
Publication Date: Oct 2021
Publisher: Page Two Books, Inc.
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(Paperback)
By: David Hoffeld
ISBN: 9781399801386
Readership/Audience: Tertiary Education
Publication Date: Mar 2022
Publisher: John Murray Press
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A ground-breaking sales system scientifically proven to increase your performance.
(Paperback)
By: Andy Paul
ISBN: 9781989603574
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2022
UK Publication Date: 10th March 2022
Publisher: Page Two Books, Inc.
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(Hardback)
By: Zig Ziglar
ISBN: 9780785264811
Readership/Audience: General
Publication Date: Jun 2021
UK Publication Date: 6th March 2003
Publisher: HarperCollins Focus
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Straight from the heart of America's master motivator,Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often.
(Paperback)
By: Martin Lindstrom Company
ISBN: 9781473630130
Readership/Audience: Tertiary Education
Publication Date: Feb 2017
UK Publication Date: 20th February 2017
Publisher: John Murray Press
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The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"
Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.
(Paperback, 10th Revised edition)
By: Drew Eric Whitman
ISBN: 9781632652065
Readership/Audience: General
Publication Date: Jan 2025
Publisher: Red Wheel/Weiser
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(Paperback)
By: Lou Diamond
ISBN: 9781774581858
Readership/Audience: General
Publication Date: Dec 2022
UK Publication Date: 22nd November 2022
Publisher: Page Two Books, Inc.
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From the host of Thrive LOUD comes an essential playbook to unlocking the unlimited potential that lies in every conversation. What if every conversation you had was a great one
(Hardback)
By: Brian Brim
ISBN: 9781595620484
Readership/Audience: General
Publication Date: May 2011
Publisher: Gallup Press
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Synopsis coming soon.......
(Hardback)
By: Michelle Carvill
ISBN: 9781472979131
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2021
UK Publication Date: 21st January 2021
Publisher: Bloomsbury Publishing PLC
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Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
(Paperback)
By: Justin Michael
ISBN: 9781400226528
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2021
UK Publication Date: 28th October 2021
Publisher: HarperCollins Focus
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Follows the narrative arc of a multifaceted approach to understanding any/all automation systems that are popular today and will be valid toward 2030.
(Paperback)
By: Allan Dib
ISBN: 9781989025017
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2021
UK Publication Date: 24th May 2018
Publisher: Page Two Books, Inc.
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(Paperback, Main)
By: Al Ries
ISBN: 9781861976109
Readership/Audience: General
Publication Date: Nov 2002
UK Publication Date: 24th October 1994
Publisher: Profile Books Ltd
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
(Paperback)
By: Neal Schaffer
ISBN: 9781400216369
Readership/Audience: General
Publication Date: Aug 2020
Publisher: HarperCollins Focus
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If todays brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
(Paperback, Main)
By: Tim Wu
ISBN: 9781782394853
Readership/Audience: General
Publication Date: Sep 2017
UK Publication Date: 7th September 2017
Publisher: Atlantic Books
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A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined.
(Paperback)
By: Daryl Fielding
ISBN: 9781529420173
Readership/Audience: Tertiary Education
Publication Date: Jan 2023
UK Publication Date: 6th October 2022
Publisher: Quercus Publishing
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A no-nonsense guide to the fundamentals of brands and branding
(Paperback)
By: Matthew Dixon
ISBN: 9780241196564
Readership/Audience: Tertiary Education
Publication Date: Oct 2015
UK Publication Date: 3rd September 2015
Publisher: Penguin Books Ltd
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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
(Paperback)
By: Matthew Dixon
ISBN: 9780670922857
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2013
UK Publication Date: 7th February 2013
Publisher: Penguin Books Ltd
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Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
