(Paperback, Not for Online)
By: Claude Hopkins
ISBN: 9781640954250
Readership/Audience: General
Publication Date: Jan 2023
Publisher: Sound Wisdom
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(Paperback)
By: Andy Paul
ISBN: 9781989603574
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2022
UK Publication Date: 10th March 2022
Publisher: Page Two Books, Inc.
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(Hardback)
By: Zig Ziglar
ISBN: 9780785264811
Readership/Audience: General
Publication Date: Jun 2021
UK Publication Date: 6th March 2003
Publisher: HarperCollins Focus
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Straight from the heart of America's master motivator,Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often.
(Paperback)
By: Martin Lindstrom Company
ISBN: 9781473630130
Readership/Audience: Tertiary Education
Publication Date: Feb 2017
UK Publication Date: 20th February 2017
Publisher: John Murray Press
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The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"
Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.
(Paperback)
By: Luan Wise
ISBN: 9781399416337
Readership/Audience: General
Publication Date: Jan 2025
Publisher: Bloomsbury Publishing PLC
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A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.
(Paperback, 10th Revised edition)
By: Drew Eric Whitman
ISBN: 9781632652065
Readership/Audience: General
Publication Date: Jan 2025
Publisher: Red Wheel/Weiser
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(Paperback)
By: Lou Diamond
ISBN: 9781774581858
Readership/Audience: General
Publication Date: Dec 2022
UK Publication Date: 22nd November 2022
Publisher: Page Two Books, Inc.
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From the host of Thrive LOUD comes an essential playbook to unlocking the unlimited potential that lies in every conversation. What if every conversation you had was a great one
(Paperback)
By: John Goodman
ISBN: 9781400252879
Readership/Audience: General
Publication Date: Mar 2025
Publisher: HarperCollins Focus
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Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.
(Hardback)
By: Brian Brim
ISBN: 9781595620484
Readership/Audience: General
Publication Date: May 2011
Publisher: Gallup Press
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Synopsis coming soon.......
(Hardback)
By: Michelle Carvill
ISBN: 9781472979131
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2021
UK Publication Date: 21st January 2021
Publisher: Bloomsbury Publishing PLC
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Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
(Paperback, Main)
By: Al Ries
ISBN: 9781861976109
Readership/Audience: General
Publication Date: Nov 2002
UK Publication Date: 24th October 1994
Publisher: Profile Books Ltd
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
(Paperback)
By: Daryl Fielding
ISBN: 9781529420173
Readership/Audience: Tertiary Education
Publication Date: Jan 2023
UK Publication Date: 6th October 2022
Publisher: Quercus Publishing
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A no-nonsense guide to the fundamentals of brands and branding
(Paperback)
By: Matthew Dixon
ISBN: 9780241196564
Readership/Audience: Tertiary Education
Publication Date: Oct 2015
UK Publication Date: 3rd September 2015
Publisher: Penguin Books Ltd
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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
(Paperback)
By: Matthew Dixon
ISBN: 9780670922857
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2013
UK Publication Date: 7th February 2013
Publisher: Penguin Books Ltd
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Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
(Paperback)
By: Juliet Schor
ISBN: 9781565845985
Readership/Audience: General
Publication Date: Aug 2000
Publisher: The New Press
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A unique and definitive read on our "national passion"--buying stuff--and its consequences for American society, this landmark work of social criticism is sure to become the standard book on the subject.
(Paperback)
By: Andi Robinson
ISBN: 9798986374802
Readership/Audience: General
Publication Date: Jan 2023
Publisher: BookBaby
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(Hardback)
By: Mathew Sweezey
ISBN: 9781633694026
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2020
Publisher: Harvard Business Review Press
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(Paperback)
By: Alice Benham
ISBN: 9781529431476
Readership/Audience: Tertiary Education
Publication Date: Sep 2024
Publisher: Quercus Publishing
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From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders
(Paperback)
By: Soo Bong Peer
ISBN: 9781632651891
Readership/Audience: Tertiary Education
Publication Date: May 2021
Publisher: Red Wheel/Weiser
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"This book provides answers to businesses, organizations, and people that are searching for alternate perspectives and strategies to advance diversity and inclusion; it is for those who feel different or feel alienated, who want to foster self-empowerment and connect with others, and who want to deepen their capacity to build greater empathy, open-mindedness, and ability to connect"--
(Paperback)
By: B. Joseph Pine II
ISBN: 9781422161975
Readership/Audience: General
Publication Date: Jul 2011
Publisher: Harvard Business Review Press
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Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
(Paperback)
By: Jim Joseph
ISBN: 9780814437599
Readership/Audience: General
Publication Date: Nov 2019
Publisher: HarperCollins Focus
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What motivates consumers to buy Its more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.
(Hardback)
By: John Asher
ISBN: 9781728245386
Readership/Audience: Tertiary Education
Publication Date: Jan 2022
Publisher: Sourcebooks, Inc
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(Paperback)
By: John Sills
ISBN: 9781399401739
Readership/Audience: General
Publication Date: May 2023
UK Publication Date: 2nd February 2023
Publisher: Bloomsbury Publishing PLC
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The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.
(Paperback)
By: Emily Hund
ISBN: 9780691255156
Readership/Audience: General
Publication Date: Apr 2023
Publisher: Princeton University Press
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