(Hardback)

This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budget.

(Hardback)

If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced.

After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon.

(Hardback)

Those in management positions who seek to understand how to better motivate their employees and better serve their customers will find the answers they are searching for in these pages.

Managers will relearn nearly everything they have been taught about the profession of management.

(Hardback)

If you're looking for advice on how to think about, improve, and deliver a better customer experience, then this is the book for you. Organized as a series of short, easily digested and self-contained essays, it's packed with concrete examples, suggestions, and inspiring ideas. Read it straight through, or snack on it as you like.

(Paperback)

If you're looking for advice on how to think about, improve, and deliver a better customer experience, then this is the book for you. Organized as a series of short, easily digested and self-contained essays, it's packed with concrete examples, suggestions, and inspiring ideas. Read it straight through, or snack on it as you like.

(Hardback)

From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.

(Paperback)

The One Minute Manager meets Yum!,
the world's largest restaurant company, in this practical guide to making superlative customer service drive your business to success.

(Paperback, Third Edition)

Dont let your customer interactions go astray. Develop the customer service skills necessary for the success of your company.

(Paperback)

In a revised and updated edition of the classic guide to customer service, a successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back, outlines fundamental principles of customer service, and reveals the lessons he has learned ove

(Hardback)

(Paperback)

(Paperback)

When it comes to customer service, only extraordinary will do. Discover the three elements common to all exceptional service experiences.

(Paperback)

"Standing out in a world where conformity reigns but exceptions rule"--t.p.

(Hardback, 2nd edition)

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

(Paperback)

(Hardback)

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.

(Hardback)

This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.

(Paperback)

Stand out from the crowd with the book that is packed full of examplesof entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising.As a result,they made their products nd their companies stand out amongthe competition-vital in today's business environment.

(Hardback)

This practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. Drop Shipping as a Marketing Function, with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.

(Paperback)

Is your small business growing and thriving the way you envisioned it would when you struck out on your own This trusted book explains how to develop and execute a simple, effective, and affordable marketing plan that brings new life to products and services.

(Hardback)

Consider Africanot with pre-established mindsets, unexamined assumptions, and bland generalizationsbut for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about.

(Hardback)

(Paperback)

An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field.

(Hardback)

Bauer and the editors of this volume examine five selling trends today and provide discussion and real-world examples of them.