(Paperback)

Synopsis coming soon.......

(Paperback)

Everyone likes to make money, but the act of selling can be uncomfortable and even stressful. By focusing on helping your customer rather than selling to them, you can overcome your resistance and turn a potential customer into a lifelong relationship.

(Paperback)

Many businesses have customers who admire them, but only an elite few have true advocates--fans who rave about them to anyone who will listen. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion.

(Hardback)

It took 50 years on Madison Avenue, a million concepts for mostly Fortune 100 Companies and more than a hundred professionals to write this book.

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(Paperback)

Delving into the mysteries of the zombie brain that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we find someone sexually attractive to how we resist (or give in to) temptation.

(Hardback)

(Hardback)

This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing.

(Paperback)

A blistering critique of the largely hidden role played by the public relations industry in Australia, Inside Spin reveals how corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Winner of the 2005 Iremonger Award for Writing on Public Issues.

(Hardback)

To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

(Paperback)

(Paperback)

How do kids become engaged with brands Does their relationship with them change throughout their life Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

(Hardback)

How do kids become engaged with brands Does their relationship with them change throughout their life Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

(Hardback, Fourth Edition)

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

(Hardback)

(Paperback)

What are the selling secrets of Majid, Tangier's greatest rug peddler How does Mrs Shibata, Japan's top life insurance seller, seal the deal Why does Belyamani, a seller of Boeing planes, believe trust is all Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success.

(Hardback)

With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

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The sole purpose of this book is to teach you how to ask for money.

(Hardback)

(Paperback)

Harvey Mackay is a legend-and now he's back with the sum total of decades of sales know-how, teaching go-getters how to make the sale and hit the numbers, day in and day out. This book features his lessons such as: big shots are just little shots who kept shooting; and helping someone up won't pull you down - and could pull them to your side.

(Paperback)

(Hardback)

Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.

(Hardback)

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment.

(Paperback)

The marketing secrets that experts and top professionals use.