(Paperback)

Master the art of selling with integrity.

(Hardback)

Drawing on more than 30,000 years of human storytelling, this is a groundbreaking handbook to navigating the Age of Disruption. With lessons drawn from game-changing companies, readers will discover how narrative is both a mindset and a methodology designed for the biggest challenges of their time.

(Paperback)

A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases.

(Paperback)

(Paperback)

In this book you will learn in very concrete steps and clear tips on how you can develop a customer-oriented corporate culture.

(Hardback)

Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success.

(Hardback)

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.

(Paperback)

Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of todays turbulent environment. But dont expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected observations.

(Paperback)

Everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively.

(Paperback)

Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising.

(Hardback)

A search for an understanding of advertising's efficacy and its morality.

(Hardback)

Insiders agree: a companys most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory customer service approach that fosters happy customers and a healthy bottom line for your organization.

(Hardback)

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.

(Hardback, Second Edition)

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

(Hardback)

Whether youre a small business owner struggling to make a living or a professional whos hit a career plateau, The Introverts Edge to Networking is your path to a higher income and a rolodex of powerful connections.

(Hardback)

Contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - can pull away from the pack and profit in markets.

(Hardback)

What do your customers love What do they hate Answer these, and youll be well on your way to unimaginable success!

(Paperback)

Shows how rationalism, which is our primary approach in thinking about world affairs, is in crisis. By studying the world rationalistically, we objectify it and we look at it as detached from ourselves. But in doing so, we cease to see that we are using a perspective that limits as well as enlightens.

(Hardback)