(Paperback, Main)

A voyage into the future of marketing.

(Paperback, Main)

An examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance.

(Paperback)

Leigh Farnell and John Blake are Australia's Best Sales Coaches. Here they reveal the secrets to the million dollar sales code. You'll discover their practical, easy, proven and profitable money making strategies so you can stand out from your competition, sell without being 'pushy' and succeed beyond your wildest dreams.

(Hardback)

Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination.

(Hardback)

Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising.

(Hardback, Revised and expanded edition)

A revised and expanded edition of the book described by Book Monthly as an absolute gem. A bible, in fact.

(Paperback)

Master the art of selling with integrity.

(Paperback)

Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

(Hardback)

A sourcebook of highly original and effective ideas to create beautiful independent retail spaces.

(Paperback)

A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases.

(Paperback, Main)

The indispensable guide to the classics of marketing .

(Paperback)

In this book you will learn in very concrete steps and clear tips on how you can develop a customer-oriented corporate culture.

(Hardback)

Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success.

(Hardback)

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.

(Paperback)

Everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively.

(Paperback)

Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising.

(Hardback)

A search for an understanding of advertising's efficacy and its morality.

(Hardback)

Insiders agree: a companys most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory customer service approach that fosters happy customers and a healthy bottom line for your organization.

(Hardback)

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.

(Paperback)

A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

(Hardback, Second Edition)

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

(Hardback)

Whether youre a small business owner struggling to make a living or a professional whos hit a career plateau, The Introverts Edge to Networking is your path to a higher income and a rolodex of powerful connections.

(Hardback)

What do your customers love What do they hate Answer these, and youll be well on your way to unimaginable success!

(Paperback)

Offers you a step-by-step system on how to apply the 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.