(Hardback)

Marketing in the Groundswell

(Paperback)

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

(Hardback)

Synopsis coming soon.......

(Hardback)

Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.

(Hardback)

(Hardback)

Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the "six forces of digital differentiation" that characterize "inevitable" market winners in the customer's mind.

(Paperback)

(Hardback)

Two McKinsey senior leaders offer an exciting look at how to generate value from the growing Internet marketplace.

(Paperback)

"For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. This book takes the mystery out of creating an ongoing plan, with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost"--

(Paperback)

"Previously published in 2005 as 151 Quick Ideas to Inspire Your Staff by Career Press"--Verso.

(Paperback)

"In today's hurly-burly work environment, many business people find it challenging to avoid distraction, stay focused, use their time and energy to maximum benefit, and gain ground on important goals and outcomes. In short, we are overloaded. This book can help you overcome this feeling of overload and avoid the traps that lead to an unproductive relationship with time"--

(Hardback)

Thompson explains how organizations use prediction markets to change how business gets done. The successes and failures of these companies, along with the roadblocks they face and overcome, provide a roadmap for leaders brave enough to test their expertise.

(Paperback, 3rd Edition, Third Edition)

(Paperback, 2nd Revised edition)

"Previously published in hardcover in 1999 by Career Press...Originally published as Secrets of Power Negotiating for Salespeople."--Title page verso.

(Hardback)

Presentng a model for understanding the relationship between value and experience, this book shows how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary. It helps managers, marketers, and strategists recognize what customers want and how to deliver it.

(Hardback)

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

(Hardback)

"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--

(Paperback)

(Hardback)

In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.

(Hardback)

Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more.

(Paperback)

By knowing the five basic breeds of people--the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, and the Basset Hound--readers will have the necessary insight to improve their business and selling savvy.

(Hardback)

Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.

(Hardback)

(Paperback)

The story of young Edward Slavin, orphaned at age seven when his parents die tragically in the crash of a small plane his father is...