(Paperback)

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

(Hardback)

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

(Paperback)

For those who manage multicultural teams, work with diverse customer bases, or negotiate with international suppliers, this invaluable resource explains how to tap into the power of cultural sensitivity to experience business breakthroughs.

(Hardback)

David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.

(Paperback)

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

(Paperback)

"Published in partnership with MIT Sloan Management Review"--Page 4 of cover.

(Hardback)

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs

(Paperback)

Synopsis coming soon.......

(Paperback)

Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually no advertising and shows readers how to give up the big bang approach, create a category, use PR to communicate credentials and much more.

(Hardback)

Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable wow events for the worlds most demanding clients.

(Hardback)

(Hardback)

Through pop culture and historical narratives, branding expert and TED speaker Jamie Mustard explains why certain things stand out, stick and endure in the mind-and why others do not.

(Paperback)

(Paperback)

Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.

(Paperback, Main)

The indispensable guide to the classics of marketing .

(Paperback)

In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results Learn the key tactics that should be at the top of any marketers rule book.

(Paperback)

This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.

(Paperback)

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

(Paperback)

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.

(Hardback)

USA Today andWall Street Journalbestseller!

How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.

(Hardback)

Learn how to sell yourself without selling your soul in Mo Bunnell's comprehensive program that helps you win more clients, build stronger relationships, and do more business.

(Paperback)

Learn the secrets for how top companies compete and win by providing amazing customer experiences for their customers.

(Paperback)

THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

(Paperback)

THE ULTIMATE SALES BOOK gives you everything you need to succeed in sales and account management. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.