(Paperback)

* Outsell, outmanage, outmotivate and outnegotiate your competition

(Paperback)

Follows the narrative arc of a multifaceted approach to understanding any/all automation systems that are popular today and will be valid toward 2030.

(Hardback)

How do executives and managers set the right price Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.

(Hardback)

The customer service playbook that will help blitz the competition and win life-long customers.

(Paperback)

If todays brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

(Hardback)

Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Closing the sale can be learned by practicing the skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they get more orders, faster and easier than ever before.

(Paperback)

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

(Hardback)

In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

(Paperback)

For those who manage multicultural teams, work with diverse customer bases, or negotiate with international suppliers, this invaluable resource explains how to tap into the power of cultural sensitivity to experience business breakthroughs.

(Hardback)

David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.

(Paperback)

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

(Paperback)

"Published in partnership with MIT Sloan Management Review"--Page 4 of cover.

(Hardback)

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs

(Paperback)

Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually no advertising and shows readers how to give up the big bang approach, create a category, use PR to communicate credentials and much more.

(Hardback)

Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable wow events for the worlds most demanding clients.

(Hardback)

(Hardback)

Through pop culture and historical narratives, branding expert and TED speaker Jamie Mustard explains why certain things stand out, stick and endure in the mind-and why others do not.

(Paperback)

(Paperback)

Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.

(Paperback)

In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results Learn the key tactics that should be at the top of any marketers rule book.

(Paperback)

(Paperback)

This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.

(Paperback)

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

(Paperback)

The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brand's credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch.