(Paperback)

(Paperback)

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.

(Paperback)

(Paperback)

(Hardback)

Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.

(Paperback)

(Paperback)

Offers you a step-by-step system on how to apply the 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.

(Paperback)

Think you don't have time, money, or skills for marketing Think again. This title can thrill you with how easy it can be. It is jam-packed with concrete ways to effect great changes - even if you have tiny staffs and itty-bitty budgets. It is suitable for nonprofits and do-gooders everywhere.

(Paperback)

Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit.

(Paperback, Third Edition)

(Paperback, 2nd edition)

Offers exercises that deliver a customized, action-oriented marketing plan.

(Hardback)

Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

(Hardback)

Introduces innovation and growth model that shows you how to become an unbiased observer of people's consumption and usage behaviors. This book helps companies generate organic growth through products, services, solutions, and experiences that enhance peoples' lives. It also offers you an approach to executing your company's growth strategy.

(Paperback)

(Hardback)

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results.

(Paperback)

Ten steps to effective, profit-boosting marketing messages.

(Paperback)

"Shows professionals at all levels how to improve their leadership skills to create greater success for them, their team, and their organizations"--

(Paperback)

(Paperback)

A practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio.

(Hardback)

Suitable for CEOs, this book explains how you can strengthen ties to the press, and manage those relationships effectively over the long-term. It enables you learn to repair your company's public image, and maintain goodwill with the community. It offers practical suggestions that help you learn how to take charge of various crisis situations.

(Paperback)

"Previously published in 2001 as Accountability Leadership by Career Press"--Verso.

(Paperback)

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.

(Hardback)

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.