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(Hardback)
By: Kevin Roberts
ISBN: 9781576872703
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2005
Publisher: powerHouse Books,U.S.
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From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better place.
(Paperback)
By: Jonathan Gabay
ISBN: 9781444100266
Readership/Audience: General
Publication Date: May 2010
Publisher: John Murray Press
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Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.
(Paperback)
By: Judy Bartkowiak
ISBN: 9781473608023
Readership/Audience: Professional and Scholarly
Publication Date: May 2016
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Paperback, 2nd edition)
By: Harriet Posner
ISBN: 9781780675664
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2015
UK Publication Date: 17th August 2015
Publisher: Laurence King Publishing
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A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
(Paperback)
By: Eric Davies
ISBN: 9781473609587
Readership/Audience: Tertiary Education
Publication Date: May 2016
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Paperback)
By: Ros Jay
ISBN: 9781473609594
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2016
Publisher: John Murray Press
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Learn in a week, what the experts learn in a lifetime.
(Hardback)
By: David Meerman Scott
ISBN: 9780262026963
Readership/Audience: General
Publication Date: Feb 2014
Publisher: MIT Press Ltd
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One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
(Paperback)
By: Jeff Fromm
ISBN: 9781400245659
Readership/Audience: General
Publication Date: Jun 2023
Publisher: HarperCollins Focus
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Your core customer base is about to be made up of the generation you dont understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind
(Paperback)
By: Frank Bachochin
ISBN: 9781098341923
Readership/Audience: General
Publication Date: Feb 2021
Publisher: BookBaby
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(Paperback)
By: Mark Penn
ISBN: 9781501179938
Readership/Audience: General
Publication Date: May 2019
Publisher: Simon & Schuster
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(Paperback)
By: Michael Hayman
ISBN: 9780241247068
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Penguin Books Ltd
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Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.
(Hardback)
By: Shama Hyder
ISBN: 9781942952251
Readership/Audience: Professional and Scholarly
Publication Date: May 2016
Publisher: BenBella Books
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(Paperback)
By: Shama Hyder
ISBN: 9781944648749
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2018
Publisher: BenBella Books
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From internationally renowned marketer, entrepreneur, and bestselling author of The Zen of Social Media Marketing Shama Hyder comes a systematic, principle-driven approach to successful marketing in the digital age in clear, easy-to-read language.
(Hardback)
By: Joey Coleman
ISBN: 9780735220034
Readership/Audience: General
Publication Date: Apr 2018
Publisher: Prentice Hall Press
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(Hardback)
By: John R. Brandt
ISBN: 9781400213672
Readership/Audience: General
Publication Date: Aug 2019
Publisher: HarperCollins Focus
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Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization--large or small, and regardless of industry--can innovate in ways that delight customers and attract top-level talent.
(Paperback)
By: David Ogilvy
ISBN: 9781802794960
Readership/Audience: Professional and Scholarly
Publication Date: May 2023
UK Publication Date: 2nd February 2023
Publisher: Headline Publishing Group
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Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
(Hardback)
By: Miles Young
ISBN: 9781847960870
Readership/Audience: Tertiary Education
Publication Date: Oct 2017
UK Publication Date: 5th October 2017
Publisher: Headline Publishing Group
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An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.
(Hardback)
By: Anthony Iannarino
ISBN: 9780735211674
Readership/Audience: General
Publication Date: Oct 2016
Publisher: Prentice Hall Press
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(Paperback)
By: Seth Godin
ISBN: 9781416526667
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2007
Publisher: Simon & Schuster
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Synopsis coming soon.......
(Paperback, 3rd edition)
By: Kristen K. Swanson
ISBN: 9781628921571
Readership/Audience: Tertiary Education
Publication Date: Nov 2015
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Raja Rajamannar
ISBN: 9781400223954
Readership/Audience: General
Publication Date: Jul 2021
UK Publication Date: 1st April 2021
Publisher: HarperCollins Focus
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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
(Hardback)
By: Greg Creed
ISBN: 9781400223299
Readership/Audience: General
Publication Date: Jul 2021
Publisher: HarperCollins Focus
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Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.
(Hardback)
By: Andrew Hiles
ISBN: 9781849300421
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2012
Publisher: Bloomsbury Information
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QFINANCE KEY CONCEPTS series is an essential aid to the budding finance professional who requires the distilled and in-depth information for that all-important meeting, interview or daily task. Each book is set to a standard format, which includes real-life case studies, chapter summaries and step-by-step advice plus sources of further information.
(Hardback)
By: Jonathan Coad
ISBN: 9781472994431
Readership/Audience: General
Publication Date: Apr 2022
UK Publication Date: 28th April 2022
Publisher: Bloomsbury Publishing PLC
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The essential guide to protecting and managing the professional reputation of both yourself and your organization
