(Paperback, 4th New edition)

(Paperback)

Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.

(Hardback)

Explores how successful companies create experiences that engage customers in an inherently personal way. This book features an insightful approach for companies to script and stage compelling experiences. It helps create experiences that create memorable impressions and transformations within individuals.

(Paperback)

"The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"--

(Paperback)

(Paperback, 4th New edition)

(Paperback, 6th New edition)

Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at todays fastest, most powerful, easy-to-use advertising medium: Google Ads.

(Paperback, 2nd New edition)

The ultimate guide to everything Shopify. Presented in a non-technical and easy-to-understand format, this comprehensive one-stop-shop is a complete guide to Shopify. Readers will learn exactly what's required to design, publish, promote, and manage a successful and professional-looking ecommerce website that gets results.

(Paperback)

"Capture high-quality leads from search engines in 48 hours; Master the components of a high-converting campaign and get the most bang for your buck; Utlize mobile search advertising for the greatest benefits."

(Paperback)

(Hardback)

In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes.

(Paperback)

As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.

(Paperback)

Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Multimillion-dollar entrepreneur Ryan Levesque explains that the secret to effective marketing - and selling - is to ask the right questions - and they may not be what you expect.

(Paperback)

Shows how smart businesspeople can woo and keep the all-important elephants - the big, make-or-break customers. This book contains advice and real-life examples that tell you how to land the account that can put you over the top. It offers six keys to achieving the elephant mindset and understanding the big customer.

(Paperback)

(Hardback)

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Millers powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for todays challenges.

(Paperback)

Synopsis coming soon.......

(Hardback)

Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination.

(Paperback)

Dont Think Pink will help marketers see their brands through a womans eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

(Paperback)

In this much anticipated follow up book to the cult hit, Pitch Anything, Oren outlines a powerful new strategy for closing sales: the art of making prospects think that your idea is really their idea.

(Hardback)

Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. It provides inspiration and insights into how being good doesn't lead to dull advertising.

(Hardback, Revised and expanded edition)

A revised and expanded edition of the book described by Book Monthly as an absolute gem. A bible, in fact.

(Paperback)

This book offers an aid to finding new ways out of the slump and in centralising innovation in every marketing plan.

(Paperback)

Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.