(Hardback)

A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.

(Paperback)

Originally published under the title: The ABC's of building a business team that wins / Blair Singer. New York: Warner Business Books, c2004.

(Paperback)

(Paperback, 4th New edition)

(Paperback)

Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

(Hardback)

Explores how successful companies create experiences that engage customers in an inherently personal way. This book features an insightful approach for companies to script and stage compelling experiences. It helps create experiences that create memorable impressions and transformations within individuals.

(Paperback)

"The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"--

(Paperback)

(Hardback)

In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes.

(Hardback)

Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

(Paperback)

Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Multimillion-dollar entrepreneur Ryan Levesque explains that the secret to effective marketing - and selling - is to ask the right questions - and they may not be what you expect.

(Paperback)

Shows how smart businesspeople can woo and keep the all-important elephants - the big, make-or-break customers. This book contains advice and real-life examples that tell you how to land the account that can put you over the top. It offers six keys to achieving the elephant mindset and understanding the big customer.

(Paperback)

(Hardback)

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Millers powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for todays challenges.

(Paperback)

Synopsis coming soon.......

(Paperback)

Synopsis coming soon.......

(Book detail unspecified)

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

(Paperback)

Dont Think Pink will help marketers see their brands through a womans eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

(Paperback)

Dont buy, steal, hijack, or interrupt - earn your audiences attention by doing the hard work and creating content they actually want. Stand out from the crowd to find your unique audience.

(Paperback)

Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.

(Hardback)

(Paperback)

This book offers an aid to finding new ways out of the slump and in centralising innovation in every marketing plan.

(Paperback)

Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

(Paperback)