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(Paperback)
By: James C. Crimmins
ISBN: 9781632650603
Readership/Audience: General
Publication Date: Nov 2016
Publisher: Red Wheel/Weiser
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(Paperback)
By: Perry Marshall
ISBN: 9781599185057
Readership/Audience: General
Publication Date: Aug 2013
Publisher: Entrepreneur Press
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Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.
(Paperback)
By: Daryl Weber
ISBN: 9781632650139
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2016
Publisher: Red Wheel/Weiser
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(Hardback)
By: Debbie Millman
ISBN: 9781581158649
Readership/Audience: General
Publication Date: Oct 2011
Publisher: Allworth Press,U.S.
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(Paperback)
By: Debbie Millman
ISBN: 9781621532477
Readership/Audience: Tertiary Education
Publication Date: Jul 2013
Publisher: Skyhorse Publishing
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Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect Suitable for those who grapple with these questions on a daily basis, this book elevates the discussion to the level of revelation.
(Hardback)
By: Nicolaj Siggelkow
ISBN: 9781633697003
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2019
Publisher: Harvard Business Review Press
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(Paperback)
By: Harvard Business Review
ISBN: 9781633693272
Readership/Audience: General
Publication Date: Jun 2017
Publisher: Harvard Business Review Press
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"Bonus article: an interview with Andris Zoltners"--Cover.
(Hardback)
By: D. B. Holt
ISBN: 9781578517749
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2004
Publisher: Harvard Business Review Press
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Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
(Hardback)
By: Gerald Zaltman
ISBN: 9781578518265
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2003
Publisher: Harvard Business Review Press
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Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.
(Paperback)
By: Jeanette Maw McMurtry
ISBN: 9781642011661
Readership/Audience: General
Publication Date: Jan 2025
Publisher: Entrepreneur Press
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(Hardback)
By: Gerald Zaltman
ISBN: 9781422121153
Readership/Audience: Professional and Scholarly
Publication Date: May 2008
Publisher: Harvard Business Review Press
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Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.
(Paperback, Second Edition)
By: Dr. Ivan Misner
ISBN: 9781599186047
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2018
Publisher: Entrepreneur Press
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(Paperback)
By: Dan Kennedy
ISBN: 9781599184395
Readership/Audience: General
Publication Date: Feb 2012
Publisher: Entrepreneur Press
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Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.
(Paperback)
By: Dan S. Kennedy
ISBN: 9781599185330
Readership/Audience: General
Publication Date: Mar 2014
Publisher: Entrepreneur Press
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(Paperback)
By: Dan S. Kennedy
ISBN: 9781599185842
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2016
Publisher: Entrepreneur Press
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(Paperback)
By: Dan S. Kennedy
ISBN: 9781642011708
Readership/Audience: General
Publication Date: Jan 2025
Publisher: Entrepreneur Press
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(Paperback, 3rd Edition)
By: Dan S. Kennedy
ISBN: 9781599186412
Readership/Audience: General
Publication Date: Sep 2019
Publisher: Entrepreneur Press
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Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to todays brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.
(Paperback)
By: Dan Kennedy
ISBN: 9781599184401
Readership/Audience: General
Publication Date: Aug 2012
Publisher: Entrepreneur Press
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Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.
(Paperback)
By: Dan Kennedy
ISBN: 9781599184500
Readership/Audience: General
Publication Date: Nov 2012
Publisher: Entrepreneur Press
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(Hardback)
By: Chris Baker
ISBN: 9781399416658
Readership/Audience: General
Publication Date: Apr 2025
Publisher: Bloomsbury Publishing PLC
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A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.
(Paperback)
By: Blair Singer
ISBN: 9781937832124
Readership/Audience: General
Publication Date: Sep 2012
Publisher: KM Press, LLC
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Originally published under the title: The ABC's of building a business team that wins / Blair Singer. New York: Warner Business Books, c2004.
(Paperback)
By: Craig Simpson
ISBN: 9781599185965
Readership/Audience: General
Publication Date: Oct 2016
Publisher: Entrepreneur Press
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"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
(Paperback)
By: Karen Tiber Leland
ISBN: 9781599185897
Readership/Audience: General
Publication Date: Jun 2016
Publisher: Entrepreneur Press
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(Paperback)
By: Robert T. Kiyosaki
ISBN: 9781612680637
Readership/Audience: General
Publication Date: Oct 2023
Publisher: Plata Publishing
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