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Sales and marketing

Showing 337-360 of 689

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Total Quality Marketing: The Key to Regaining Market Shares

(Hardback)

By: Allan Reddy

ISBN: 9780899308937
Readership/Audience: Tertiary Education
Publication Date: Sep 1994
Publisher: Bloomsbury Publishing PLC
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Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

Under the Influence Second Edition: The Anthology of Healthcare Marketing Best Practices

(Paperback)

By: Paul Fahey

ISBN: 9781667829531
Readership/Audience: General
Publication Date: Jun 2022
Publisher: BookBaby
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Unthinking: The Surprising Forces Behind What We Buy

(Paperback)

By: Harry Beckwith

ISBN: 9780446564137
Readership/Audience: Tertiary Education
Publication Date: Jan 2013
Publisher: Little, Brown & Company
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From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition.

Using Secondary Data in Marketing Research: United States and Worldwide

(Hardback)

By: Gordon Patzer

ISBN: 9780899309613
Readership/Audience: Tertiary Education
Publication Date: Mar 1995
Publisher: Bloomsbury Publishing PLC
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Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data.

Venturing Abroad: Innovation by U.S. Multinationals

(Hardback)

By: Frank C. Schuller

ISBN: 9780899301297
Readership/Audience: Tertiary Education
Publication Date: Nov 1988
Publisher: Bloomsbury Publishing PLC
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A major theme of the book is that, not only is innovation crucial for U.S. multinationals to survive competition abroad, but that such innovation is increasingly being effected in U.S. subsidiaries overseas following the lead of most Western European multinationals and, to a lesser degree, their Japanese counterparts.

When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward

(Hardback)

By: Tom Hopkins

ISBN: 9781455550593
Readership/Audience: General
Publication Date: Jan 1960
Publisher: Little, Brown & Company
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When Your Customer Wins, You Can't Lose

(Paperback)

By: Jack Collis

ISBN: 9780732259112
Readership/Audience: Professional and Scholarly
Publication Date: Jun 1998
Publisher: HarperCollins Publishers (Australia) Pty Ltd
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This text aims to help the reader to create a highly-motivated sales team, win customers more easily and keep customers coming back.

Why People Don't Buy Things: Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales

(Paperback)

By: Harry Washburn

ISBN: 9780738201573
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2000
Publisher: INGRAM PUBLISHER SERVICES US
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This guide offers a systematic approach to understanding customers' motivations and tailoring sales strategy to fit the customers' buying path. By teaching salespeople how to recognize different buying profiles, this book offers strategies and tactics to break out of non-productive patterns.

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

(Paperback)

By: Bridget Brennan

ISBN: 9780307450395
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2011
UK Publication Date: 5th October 2011
Publisher: Random House USA Inc
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Includes updated introduction with author's postcript, dated September 2011.

Working With Them: Making It Clear You Are on Their Side

(Paperback)

By: Shane Wingo

ISBN: 9798350940664
Readership/Audience: General
Publication Date: May 2024
Publisher: BookBaby
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150+ More Best Practices for B2B Marketing Success

(Hardback)

By: Alexander Kesler

ISBN: 9781510784109
Readership/Audience: General
Publication Date: Dec 2025
Publisher: Skyhorse Publishing
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Click Here: The Art and Science of Digital Marketing and Advertising

(Paperback)

By: Alex Schultz

ISBN: 9781035434107
Readership/Audience: Tertiary Education
Publication Date: Oct 2025
Publisher: Headline Publishing Group
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A brilliantly insightful and all-encompassing guide about marketing in the internet age,
written by the CMO of META, Alex Schultz. Featuring the key pillars of internet marketing
strategy, as well as detailed examples and examination of data analytics, SEO and much
more.

Making Them Believe

(Paperback, 2nd Revised edition)

By: Dan S. Kennedy

ISBN: 9781642011821
Readership/Audience: General
Publication Date: Nov 2025
Publisher: Entrepreneur Press
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Marketing in the AI Era: Why Personalization Wins the Customer Experience

(Hardback)

By: Yaniv Navot

ISBN: 9781400253531
Readership/Audience: General
Publication Date: Jul 2025
Publisher: HarperCollins Focus
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Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

More Than A Name: An introduction to branding

(Paperback, 2nd edition)

By: Melissa Davis

ISBN: 9781350031036
Readership/Audience: General
Publication Date: May 2025
Publisher: Bloomsbury Publishing PLC
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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

(Paperback, 4th Revised edition)

By: Dan S. Kennedy

ISBN: 9781642011838
Readership/Audience: General
Publication Date: Sep 2025
Publisher: Entrepreneur Press
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No B.S. Sales Success

(Paperback, 2nd New edition)

By: Dan S. Kennedy

ISBN: 9781642011869
Readership/Audience: General
Publication Date: Aug 2025
Publisher: Entrepreneur Press
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Sell Less, Earn More: Double Your Income in 90 Days with People You Already Know

(Paperback)

By: Chuck Blakeman

ISBN: 9781642011814
Readership/Audience: General
Publication Date: Jun 2025
Publisher: Entrepreneur Press
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The Activator Advantage: What Today's Rainmakers Do Differently

(Hardback)

By: Matthew Dixon

ISBN: 9798892790574
Readership/Audience: General
Publication Date: Aug 2025
Publisher: Harvard Business Review Press
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The Development of Corporate Design: Brand Identity, Graphic Design and Professionalism in Post-war Britain

(Paperback)

By: David Preston

ISBN: 9781350384675
Readership/Audience: Tertiary Education
Publication Date: Dec 2025
Publisher: Bloomsbury Publishing PLC
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David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.

The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

(Hardback)

By: Annie Wilson

ISBN: 9781647829735
Readership/Audience: General
Publication Date: Sep 2025
Publisher: Harvard Business Review Press
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The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

(Paperback)

By: Mark Kingsley

ISBN: 9780760393826
Readership/Audience: General
Publication Date: Jun 2025
UK Publication Date: 5th June 2025
Publisher: Quarto Publishing Group USA Inc
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The Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding.

Tools to Save Our Home Planet: A Changemaker's Guidebook

(Paperback)

By: Nick Mucha

ISBN: 9781952338168
Readership/Audience: General
Publication Date: Jul 2025
Publisher: Patagonia Books
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Ultimate Guide to Social Media Marketing

(Paperback, 2nd New edition)

By: Eric Butow

ISBN: 9781642011845
Readership/Audience: General
Publication Date: Dec 2025
Publisher: Entrepreneur Press
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