(Hardback)

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.

(Hardback)

The result of a symposium co-sponsored by several academic and professional organizations, this book provides information and insights useful for anyone aspiring to succeed in marketing to consumers in the 1990s.

(Paperback)

After Transitioning away from stand-up comedy, Jason Hartz gravitated toward a different kind of performance: sales. Jason quickly realized that entertainers and salespeople have a lot in common, and those overlaps gave him a competitive edge.

(Paperback)

Shows that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. This volume gives you the tools to guarantee your message will be heard.

(Paperback, Revised edition)

The definitive guide for inventors, newly updated with the latest patenting laws, information on crowdfunding, and online resources.

(Hardback)

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.

(Hardback)

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.

(Hardback)

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one clienthis or her employerand who constitutes the largest single group of CI practitioners in existence.

(Hardback)

The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work.

(Paperback)

(Hardback)

This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.

(Hardback)

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.

(Paperback)

In this book we will look at six major areas of marketing from vision, leadership, inspiration and creativity to branding your business. We also look at website design and how SEO or search engine optimization fits into that. Lastly we will look into social media and content and blogging

(Paperback)

"The Principles of Inbound Marketing for Small and Start-Up Business" is to help you better understand inbound marketing and provide easy-to-understand, concrete information you can use in your marketing efforts today to grow your business.

(Paperback)

Marketing expert, John Jantsch, offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy and they will refer your business to even more customers.

(Paperback)

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to Americas first class of professional marketers.

(Hardback)

Pairing big ideas in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a humanization movement that is restructuring the internet.

Curation is set to overturn the $2.2 trillion global creative industry, revolutionizing how we create, market, and discover content.

(Paperback)

No other sales book will tell it like, in this guide that Hubspot has called the funniest sales book of all time.

(Paperback)

(Paperback)

(Paperback)

(Paperback)

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

(Paperback)

Every website has a long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy and fast to complete, your customers will go elsewhere. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.

(Paperback)

InThe Top Ten Mistakes Salespeople Make and How to Avoid Them, he focuses his expertise on the most common and destructive blunders salespeople make and how you can prevent them.