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The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.

(Hardback)

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

(Paperback)

A must-read for sales reps, managers, and professional-services execs looking to do right by loyal customers--and profit from an influx of new accounts.

(Paperback)

Learn how to bring balance to the selling process, reliability to revenues, and booming sales all year long.

(Paperback)

(Paperback)

(Paperback)

(Paperback)

Too many companies have let their sales people devolve into an order-taking, customer farming team where the focus is on following up on inbound leads or just trying to upsell current customers. Outbounding shows them how to power up the sales function with proven strategies that deliver breakthrough results.

(Paperback)

(Hardback)

The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

(Hardback)

Identifying the people best suited to marketing a firm to new clients is critical to the success of new business acquisition.

(Paperback)

A guide to creating products that pop through the noise, off the shelf and into consumers' imaginations.

(Paperback)

(Paperback)

Say goodbye to rage-inducing customer interactions. With more than seven hundred phrases and scripts to choose from, this indispensable reference explains how to diffuse even the most difficult situations--and ensure everyone leaves happy.

(Paperback)

PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with:
* practical hints and tips
* toolkit exercises
* case studies from real businesses
* priceless advice from leading experts in PR

(Hardback)

In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales.

(Hardback)

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community.

(Hardback)

Brody examines two components of public relations practice: development of the public relations program and production of materials. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

(Hardback)

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice.

(Hardback)

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice.

(Paperback)

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice.

(Hardback)

Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

(Paperback)