(Hardback)

Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses.

(Hardback)

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. Samli maintains that far from being hostile to business, he sees business as actually working against itself.

(Hardback)

A reference for the consumer movement, this book sets out information covering subjects like movement-related institutions in a historical framework. Leaders, activities, and impacts are covered, with particular attention given to the laws and regulations intended to protect consumers.

(Paperback)

(Hardback)

Chapter 5 explores the relationship between exit and entry barriers and makes the case that the fear that market exit might be costly often plays an important role in market entry decisions.

(Hardback)

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

(Hardback)

An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.

(Paperback)

(Paperback)

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.

(Paperback, 2nd edition)

(Paperback)

This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

(Hardback)

(Hardback)

Sales forecasts and market analyses are the cornerstones of the planning process, although these two tasks are usually performed by people with only limited training in either area. This book describes the key techniques for forecasting sales and analysing markets in a useful format.

(Hardback)

The principal aim of this book is to get the reader to think about th firm and the way it conducts its business in a certain waywith a customer focus.

It is now becoming clearly evident that all firms compete on service. For excellent service firms, the challenges and opportunities in providing services are a constant endeavor.

(Hardback)

The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments.

(Paperback, Third Edition)

Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today!

(Hardback)

(Paperback)

(Paperback)

There is no doubt that the pace of business has acceleratedproducts go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field.

(Hardback)

(Paperback)

Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.

(Hardback)

The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries.

(Paperback)

Stop relying on Internet traffic and marketing leads. Take control of your prospect pipeline today!

(Paperback)

Negotiating isnt always in a businesss best interest. This powerful guide explains how to increase your sales--and do so while selling at a higher price.