(Paperback)
By: Nicholas Webb
ISBN: 9781400236671
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2023
Publisher: HarperCollins Focus
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.
(Hardback)
By: Jonah Sachs
ISBN: 9781422143568
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2012
Publisher: Harvard Business Review Press
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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
(Paperback, Large Print Edition)
By: Richard Conway
ISBN: 9780369300546
Readership/Audience: General
Publication Date: Mar 2019
Publisher: Read How You Want
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(Paperback)
By: Andrew Griffiths
ISBN: 9781741750072
Readership/Audience: General
Publication Date: Aug 2006
Publisher: Allen & Unwin
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Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget.
(Paperback)
By: Wayne Toms
ISBN: 9781741149593
Readership/Audience: General
Publication Date: Apr 2008
Publisher: Allen & Unwin
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The essential handbook for anyone looking to get involved with the network marketing industry.
(Paperback)
By: Mike Perron
ISBN: 9798350946956
Readership/Audience: General
Publication Date: Aug 2024
Publisher: BookBaby
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(Paperback)
By: Susan Baracco
ISBN: 9781543932003
Readership/Audience: General
Publication Date: Oct 2018
Publisher: BookBaby
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(Paperback)
By: Joe Nolan
ISBN: 9781543998368
Readership/Audience: General
Publication Date: Jun 2020
Publisher: BookBaby
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(Paperback)
By: Dana Connell
ISBN: 9781563677717
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.
(Paperback)
By: Scott Bedbury
ISBN: 9780142001905
Readership/Audience: General
Publication Date: Feb 2003
Publisher: Penguin Putnam Inc
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A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.
(Paperback)
By: John Estefano
ISBN: 9781483596648
Readership/Audience: General
Publication Date: Aug 2017
Publisher: BookBaby
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(Paperback)
By: Professor Greg Myers
ISBN: 9780340700075
Readership/Audience: Tertiary Education
Publication Date: Apr 2003
Publisher: Bloomsbury Publishing PLC
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Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.
(Hardback)
By: Herbert Rotfeld
ISBN: 9781567203523
Readership/Audience: Tertiary Education
Publication Date: Sep 2001
Publisher: Bloomsbury Publishing PLC
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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.
(Paperback)
By: Tracy L. Tuten
ISBN: 9780313352966
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2008
Publisher: Bloomsbury Publishing PLC
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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.
(Paperback)
By: C. Edwin Baker
ISBN: 9780691604930
Readership/Audience: Tertiary Education
Publication Date: Sep 2014
Publisher: Princeton University Press
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with
(Hardback)
By: C. Edwin Baker
ISBN: 9780691633930
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Princeton University Press
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(Hardback)
Readership/Audience: Tertiary Education
Publication Date: Oct 1986
Publisher: Bloomsbury Publishing PLC
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The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;
(Hardback)
By: James Norris
ISBN: 9780313268014
Readership/Audience: Tertiary Education
Publication Date: Oct 1990
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Danielle Sarver Coombs
ISBN: 9781440877667
Readership/Audience: Primary and Secondary Educational
Publication Date: Jul 2024
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Hazel G. Warlaumont
ISBN: 9780275969325
Readership/Audience: Tertiary Education
Publication Date: Oct 2000
Publisher: Bloomsbury Publishing PLC
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The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades.
(Hardback)
By: Jean J. Boddewyn
ISBN: 9780899302959
Readership/Audience: Tertiary Education
Publication Date: May 1988
Publisher: Bloomsbury Publishing PLC
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Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders.
(Paperback)
By: Jill Konrath
ISBN: 9781591847915
Readership/Audience: Tertiary Education
Publication Date: Feb 2016
Publisher: Penguin Putnam Inc
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When sales people are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. This book offers numerous strategies to help you become an overnight sales expert, slashing your path to proficiency.
(Hardback)
By: Raul Pupo
ISBN: 9780313386022
Readership/Audience: General
Publication Date: Jun 2010
Publisher: Bloomsbury Publishing PLC
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In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back.
(Paperback)
By: Robert Spector
ISBN: 9780738208039
Readership/Audience: General
Publication Date: Dec 2002
Publisher: INGRAM PUBLISHER SERVICES US
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Lessons from a dozen market leaders who have mastered the game of multi-channel service.
