(Paperback)
By: Ryan Levesque
ISBN: 9781837823093
Readership/Audience: General
Publication Date: Jul 2019
Publisher: Hay House UK Ltd
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(Hardback)
By: Marilyn Kern Foxworth
ISBN: 9780313267987
Readership/Audience: Tertiary Education
Publication Date: Jul 1994
Publisher: Bloomsbury Publishing PLC
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From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals.
(Paperback)
By: Amy Colbourn
ISBN: 9798350943788
Readership/Audience: General
Publication Date: Jul 2024
Publisher: BookBaby
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(Paperback)
By: Robin Koval
ISBN: 9780385508179
Readership/Audience: General
Publication Date: Jan 2005
Publisher: Random House Canada
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(Paperback)
By: Mary Christensen
ISBN: 9780814432075
Readership/Audience: General
Publication Date: Mar 2019
Publisher: HarperCollins Focus
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For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income--this inspiring master plan explains step by step how to achieve long-term success in direct selling.
(Paperback)
By: Adam Toporek
ISBN: 9780814449059
Readership/Audience: General
Publication Date: Mar 2019
Publisher: HarperCollins Focus
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Your customers need help only you can provide. Learn how to become their superhero!
(Hardback)
By: Lawrence R. Samuel
ISBN: 9781440857225
Readership/Audience: Tertiary Education
Publication Date: Jul 2017
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: David A. Aaker
ISBN: 9781982146528
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2020
Publisher: Simon & Schuster
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(Paperback)
By: Scott Hauman
ISBN: 9781543987089
Readership/Audience: General
Publication Date: Feb 2020
Publisher: BookBaby
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Brand Stance is a modern-day manual for any business or organizational champion who is ready to break through marketplace barriers, elevate their brand position, stand out from the crowd, make a difference and reach greater rewards.
(Hardback)
By: Greg Stone
ISBN: 9781440864773
Readership/Audience: Tertiary Education
Publication Date: Dec 2018
Publisher: Bloomsbury Publishing PLC
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Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.
Compelling stories exalt, motivate, and acculturate every worker in an enterprise.
(Paperback)
By: Martin Lindstrom
ISBN: 9781742753911
Readership/Audience: General
Publication Date: Oct 2011
Publisher: Transworld Publishers (Division of Random House Australia)
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(Hardback)
By: Steve O'Leary
ISBN: 9780313345982
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2008
Publisher: Bloomsbury Publishing PLC
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Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks.
(Paperback)
By: Mark Hughes
ISBN: 9781591842132
Readership/Audience: General
Publication Date: Apr 2008
Publisher: Penguin Putnam Inc
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In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy.
(Hardback)
By: Rajeev Batra
ISBN: 9780899304069
Readership/Audience: Tertiary Education
Publication Date: May 1989
Publisher: Bloomsbury Publishing PLC
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This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future.
(Hardback)
By: John A. Larson
ISBN: 9781440856563
Readership/Audience: Tertiary Education
Publication Date: Sep 2017
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Donald W. Hendon
ISBN: 9780899303048
Readership/Audience: Tertiary Education
Publication Date: Aug 1989
Publisher: Bloomsbury Publishing PLC
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Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.
(Hardback)
By: Jack R. Greene
ISBN: 9780275929527
Readership/Audience: Tertiary Education
Publication Date: Nov 1988
Publisher: Bloomsbury Publishing PLC
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Current trends in police reform stress much greater interaction with the community and, consequently, carry new implications for police roles, operations, and social control.
(Hardback)
By: Geraldine Rosa Henderson
ISBN: 9781440833762
Readership/Audience: Tertiary Education
Publication Date: Sep 2016
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Matt Bell
ISBN: 9781667889030
Readership/Audience: General
Publication Date: Sep 2023
Publisher: BookBaby
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"Content Marketing: Making the Magic Happen" provides marketing leaders at business-to-business companies with an essential guide to operationalizing effective content marketing strategies for the post-pandemic, digital world.
(Paperback)
By: Matt Bell
ISBN: 9781667888996
Readership/Audience: General
Publication Date: Sep 2023
Publisher: BookBaby
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The B2B world has changed drastically since 2020, making content marketing more mission-critical than ever before. Content Marketing: Mission Critical explains how to harness this powerful tool for growth, even when resources are limited.
(Hardback)
By: Craig S. Fleisher
ISBN: 9781567205602
Readership/Audience: General
Publication Date: Feb 2003
Publisher: Bloomsbury Publishing PLC
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Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns.
(Paperback)
By: Tim McGarvey
ISBN: 9781098324575
Readership/Audience: General
Publication Date: Jan 2021
Publisher: BookBaby
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(Hardback)
By: Edmund M. Burke
ISBN: 9781567201925
Readership/Audience: Tertiary Education
Publication Date: Feb 1999
Publisher: Bloomsbury Publishing PLC
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Employees are attracted to companies that have a good community reputation.
Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.
(Paperback)
By: Edmund M. Burke
ISBN: 9780275964719
Readership/Audience: Tertiary Education
Publication Date: Feb 1999
Publisher: Bloomsbury Publishing PLC
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Employees are attracted to companies that have a good community reputation.
Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.
