(Paperback)

Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.

(Paperback)

(Paperback)

(Paperback)

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

(Hardback)

Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.

(Hardback)

(Paperback)

(Hardback)

A sourcebook of highly original and effective ideas to create beautiful independent retail spaces.

(Paperback)

'Word-of-Mouth-Buy-and-Tell is the new buzz in sales and marketing. This work provides advice and insight as to how customer satisfaction and profitability can be multiplied ten-fold using word of mouth strategies. It also includes advice on how to make the on-line word-of-mouth environment work for your business.

(Hardback, Revised)

This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.

(Hardback)

Because real estate marketing is not a standard discipline within the context of a marketing-oriented education, this volume examines how the relevant tasks can be approached in order to find success in this increasingly relevant field of both economics and architecture.

(Hardback)

An inspirational guide to help creatives overcome obstacles and find success--filled with tips, anecdotes, and encouragement for anyone whose working life depends on imaginative thinking.

(Paperback)

Synopsis coming soon.......

(Paperback)

Discover the history behind the PR industry in this new edition of Bernays' Crystallizing Public Opinion.

(Hardback)

The definitive book on a fascinating industry: find out how PR works and what the future holds for the 'dark art' of spin

(Paperback, Revised and expanded edition)

(Paperback)

A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

(Paperback)

(Hardback)

A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.

(Hardback)

From its origins as a UK radio show in 1994, Superbrands has become a world wide, Brand! This volume reveals many of New Zealand's iconic brands, 70 all told, showing their business methods and the artworks that underpin their success.

(Hardback, Third edition)

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

(Hardback)

Through pop culture and historical narratives, branding expert and TED speaker Jamie Mustard explains why certain things stand out, stick and endure in the mind-and why others do not.

(Hardback, Multilingual edition)

Package design is one of the most dynamic and fast-evolving fields of design today. Featuring over 600 creations from more than 35 countries, this compact edition celebrates extraordinary work from the global packaging design community. Showcasing the winners of the Pentawards from the past decade, the world's leading packaging design competition.

(Paperback)

Helping small businesses be more profitable, effective, and selective by 10x-ing their leads in just one year.