(Paperback)

(Paperback)

(Paperback)

(Hardback)

Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.

(Hardback)

Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital age. This strategic guide explains how to merge traditional and online PR campaigns to manage and enhance public profiles.

(Paperback, Main)

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined.

(Hardback)

(Paperback)

'Word-of-Mouth-Buy-and-Tell is the new buzz in sales and marketing. This work provides advice and insight as to how customer satisfaction and profitability can be multiplied ten-fold using word of mouth strategies. It also includes advice on how to make the on-line word-of-mouth environment work for your business.

(Paperback)

Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of todays turbulent environment. But dont expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected observations.

(Hardback, Revised)

This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.

(Hardback)

Because real estate marketing is not a standard discipline within the context of a marketing-oriented education, this volume examines how the relevant tasks can be approached in order to find success in this increasingly relevant field of both economics and architecture.

(Hardback)

An inspirational guide to help creatives overcome obstacles and find success--filled with tips, anecdotes, and encouragement for anyone whose working life depends on imaginative thinking.

(Paperback)

Synopsis coming soon.......

(Paperback)

Discover the history behind the PR industry in this new edition of Bernays' Crystallizing Public Opinion.

(Hardback)

The definitive book on a fascinating industry: find out how PR works and what the future holds for the 'dark art' of spin

(Paperback, Revised and expanded edition)

(Hardback)

Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

(Paperback)

(Paperback)

A ground-breaking sales system scientifically proven to increase your performance.

(Hardback)

From its origins as a UK radio show in 1994, Superbrands has become a world wide, Brand! This volume reveals many of New Zealand's iconic brands, 70 all told, showing their business methods and the artworks that underpin their success.

(Hardback, Third edition)

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

(Hardback, Multilingual edition)

Package design is one of the most dynamic and fast-evolving fields of design today. Featuring over 600 creations from more than 35 countries, this compact edition celebrates extraordinary work from the global packaging design community. Showcasing the winners of the Pentawards from the past decade, the world's leading packaging design competition.

(Paperback)

Helping small businesses be more profitable, effective, and selective by 10x-ing their leads in just one year.

(Hardback)