(Paperback)

What is the key to consistent, high-performing sales success The best salespeople use technique, strategy, relationship building, and challenges, all of which are important. But, through a 20+ year career as a record-setting technical sales professional, Mike Drake has learned the key-- empathy. Now he shares his journey with a comprehensive sales self-help book!

(Hardback)

(Paperback)

Why are companies still trying to build products for the masses Why are we still acting like the masses even exist This book answers this question.

(Paperback)

Bestselling author Harry Beckwith reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan.

(Paperback)

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers

(Hardback)

(Paperback)

Connect with your audience. Get your message across . . . Learn how to tell a compelling story!

(Paperback)

Offers advice on dealing with rejection, recruiting others, managing one's downline, maintaining focus and enthusiasm, conducting home meetings, and easing from a profession to full-time network marketing.

(Hardback)

(Paperback)

(Hardback)

(Paperback)

An Agency Life is a humorous inside look at public relations agencies, from the perspective of Scott Janzen, a 40-year veteran of national, regional and local PR firms. He provides readers with insights on programs that succeeded, and those which failed miserably.

(Hardback)

How authentic is the experience Is it what they expected Why or why not This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.

(Paperback)

(Paperback)

Features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. This title helps you learn how to define their brand, establish it to grow the reach of their blog, and use their brand identities to start earning money online.

(Hardback)

Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.

(Paperback)

Originally published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design.

(Hardback)

This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.

(Paperback)

(Paperback)

(Hardback)

A framework for planning and operating a customer-centered business in the information age.

(Hardback)

Offers marketing system for measuring and managing customer value as a financial asset. This book outlines customer equity's three core strategies - customer acquisition, customer retention, and add-on selling - and the balance among them, and explain how the customer life cycle affects strategy and the marketing mix.

(Book detail unspecified)

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

(Paperback)