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Brand Stance: Your step-by-step guidebook for building a purposeful and thriving brand
(Paperback)
By Scott Hauman
Buzzmarketing: Get People to Talk About Your Stuff
By Mark Hughes
Cable TV Advertising: In Search of the Right Formula
(Hardback)
By Rajeev Batra
Digital Advertising
(Hardback, 2nd edition)
By Dr. Andrew McStay
Emotion in Advertising: Theoretical and Practical Explorations
By Stuart Agres
Feminist Perspectives on Advertising: What's the Big Idea
By Dunja Antunovic
Global Advertising in a Global Culture
By Thomas H. P. Gould
Going Negative
By Shanto Iyengar
Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News
By Susan H. Sarapin
I Wrote the Book On Advertising.: It Took 50 Years On Madison Ave, A Million Concepts....
By Patrick Peduto
Kids and Branding in a Digital World
By Barry Gunter
Law & Advertising: A Guide to Current Legal Issues
(Hardback, Fourth Edition)
By Dean K. Fueroghne
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing
By Arch Woodside
Personalities and Products: A Historical Perspective on Advertising in America
By Edd C. Applegate
Provocateur: Images of Women and Minorities in Advertising
By Anthony J. Cortese
(Paperback, Fourth Edition)
Sad Men
By Dave Roberts
Strategic Copywriting: How to Create Effective Advertising
(Hardback, Second Edition)
By Edd Applegate
(Hardback, 3rd edition)
The Activation Imperative: How to Build Brands and Business by Inspiring Action
By William Rosen
The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism
By Barry Berlin
The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
By Stewart Ross
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