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Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade
(Hardback)
By Hazel G. Warlaumont
Advertising Self-Regulation and Outside Participation: A Multinational Comparison
By Jean J. Boddewyn
Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow
By Marilyn Kern Foxworth
Bang!: Getting Your Message Heard in a Noisy World
(Paperback)
By Robin Koval
Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life
By Lawrence R. Samuel
Brand Stance: Your step-by-step guidebook for building a purposeful and thriving brand
By Scott Hauman
Buzzmarketing: Get People to Talk About Your Stuff
By Mark Hughes
Cable TV Advertising: In Search of the Right Formula
By Rajeev Batra
Digital Advertising
(Hardback, 2nd edition)
By Dr. Andrew McStay
Emotion in Advertising: Theoretical and Practical Explorations
By Stuart Agres
Going Negative
By Shanto Iyengar
I Wrote the Book On Advertising.: It Took 50 Years On Madison Ave, A Million Concepts....
By Patrick Peduto
Kids and Branding in a Digital World
By Barry Gunter
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing
By Arch Woodside
Personalities and Products: A Historical Perspective on Advertising in America
By Edd C. Applegate
The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism
By Barry Berlin
The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
By Stewart Ross
The Management of International Advertising: A Handbook and Guide for Professionals
By Erdener Kaynak
The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion
By Ann Brewer
No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
By Dan S. Kennedy
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
By Craig Simpson
Ultimate Guide to Facebook Advertising
(Paperback, 4th New edition)
By Perry Marshall
Ultimate Guide to Google Ads
(Paperback, 6th New edition)
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