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The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism
(Hardback)
By Barry Berlin
The Bare Bones Introduction to Integrated Marketing Communication
(Paperback)
By Robyn Blakeman
The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
By Stewart Ross
The Management of International Advertising: A Handbook and Guide for Professionals
By Erdener Kaynak
The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion
By Ann Brewer
The Rise of Advertising in the United States: A History of Innovation to 1960
By Edd Applegate
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
By Marcel Danesi
Creative Demons and How to Slay Them
By Richard Holman
Strategic Copywriting: How to Create Effective Advertising
(Paperback, 3rd edition)
The Age of Persuasion: How Marketing Ate Our Culture
By Terry O'Reilly
Branded Interactions: Marketing Through Design in the Digital Age
(Hardback, Revised)
By Marco Spies
D&AD. The Copy Book
(Book detail unspecified)
By D&AD
Hegarty on Advertising: Turning Intelligence into Magic
(Paperback, Revised and expanded edition)
By John Hegarty
Hegarty on Creativity: There are No Rules
Impressive Advertising
By M Abellan
Share of Culture: How Brands Grow in the Attention Economy
By Paul Parton
Superbrands: An Insight into Many of New Zealand's Most Trusted Brands: 1
By Anthony W. Scott
The Advertising Concept Book: Think Now, Design Later
(Hardback, Third edition)
By Pete Barry
101 Things I Learned in Advertising School
By Matthew Frederick
A History of Advertising: The First 300,000 Years
By Jef I Richards
Brand Now: How to Stand Out in a Crowded, Distracted World
By Nick Westergaard
Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps
By Rob Ashton
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
By Steve Robinson
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