(Hardback)
By: Colin Cowie
ISBN: 9781400224005
Readership/Audience: General
Publication Date: Jan 2023
UK Publication Date: 14th October 2021
Publisher: HarperCollins Focus
See more...
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable wow events for the worlds most demanding clients.
(Paperback)
By: Sanna Eskelinen
ISBN: 9781400232307
Readership/Audience: General
Publication Date: May 2023
Publisher: HarperCollins Focus
See more...
Learn the secrets for how top companies compete and win by providing amazing customer experiences for their customers.
(Hardback)
By: Thales S. Teixeira
ISBN: 9781524763084
Readership/Audience: General
Publication Date: Feb 2019
UK Publication Date: 13th February 2019
Publisher: Random House USA Inc
See more...
(Paperback)
By: Nicholas Webb
ISBN: 9781400235827
Readership/Audience: General
Publication Date: Feb 2023
Publisher: HarperCollins Focus
See more...
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers
(Paperback)
By: Annette Simmons
ISBN: 9781400239719
Readership/Audience: General
Publication Date: Jun 2023
Publisher: HarperCollins Focus
See more...
Connect with your audience. Get your message across . . . Learn how to tell a compelling story!
(Paperback)
By: Donna Cutting
ISBN: 9781632650238
Readership/Audience: General
Publication Date: Feb 2016
Publisher: Red Wheel/Weiser
See more...
(Hardback)
By: Robert E. Wayland
ISBN: 9780875847993
Readership/Audience: General
Publication Date: Sep 1997
Publisher: Harvard Business Review Press
See more...
A framework for planning and operating a customer-centered business in the information age.
(Hardback)
By: Jacquelyn S. Thomas
ISBN: 9780875847641
Readership/Audience: General
Publication Date: Jun 2001
Publisher: Harvard Business Review Press
See more...
Offers marketing system for measuring and managing customer value as a financial asset. This book outlines customer equity's three core strategies - customer acquisition, customer retention, and add-on selling - and the balance among them, and explain how the customer life cycle affects strategy and the marketing mix.
(Paperback)
By: Noah Fleming
ISBN: 9781632651174
Readership/Audience: General
Publication Date: Jan 2018
Publisher: Red Wheel/Weiser
See more...
(Hardback)
By: Greg Kihlstrom
ISBN: 9781667818375
Readership/Audience: General
Publication Date: May 2022
Publisher: BookBaby
See more...
(Hardback)
By: John Hagel
ISBN: 9780875848891
Readership/Audience: Tertiary Education
Publication Date: Jan 1999
Publisher: Harvard Business Review Press
See more...
Two McKinsey senior leaders offer an exciting look at how to generate value from the growing Internet marketplace.
(Paperback, 3rd Edition, Third Edition)
By: T. Scott Gross
ISBN: 9781510708174
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2016
Publisher: Skyhorse Publishing
See more...
(Hardback)
By: Patrick Barwise
ISBN: 9780875843988
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2004
Publisher: Harvard Business Review Press
See more...
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.
(Hardback)
By: Bill Lee
ISBN: 9781422172315
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2012
Publisher: Harvard Business Review Press
See more...
(Hardback)
By: James L. Heskett
ISBN: 9781422110232
Readership/Audience: General
Publication Date: Dec 2008
Publisher: Harvard Business Review Press
See more...
(Paperback)
By: Steven Van Belleghem
ISBN: 9789401495462
Readership/Audience: General
Publication Date: Oct 2023
Publisher: Lannoo Publishers
See more...
In this book you will learn in very concrete steps and clear tips on how you can develop a customer-oriented corporate culture.
(Hardback)
By: Leonardo Inghilleri
ISBN: 9780814415382
Readership/Audience: General
Publication Date: Feb 2019
Publisher: HarperCollins Focus
See more...
Insiders agree: a companys most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory customer service approach that fosters happy customers and a healthy bottom line for your organization.
(Hardback)
By: Micah Solomon
ISBN: 9781400214921
Readership/Audience: General
Publication Date: Apr 2020
Publisher: HarperCollins Focus
See more...
Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.
(Hardback, Second Edition)
By: John Goodman
ISBN: 9780814439050
Readership/Audience: General
Publication Date: Apr 2019
Publisher: HarperCollins Focus
See more...
Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.
(Hardback)
By: Nicholas Webb
ISBN: 9780814437810
Readership/Audience: General
Publication Date: Mar 2019
Publisher: HarperCollins Focus
See more...
What do your customers love What do they hate Answer these, and youll be well on your way to unimaginable success!
