(Paperback, 2nd edition)

A comprehensive analysis of the goals, strategies, and effects of the 1996 presidential and vice presidential debates.

(Hardback)

The fifteen chapters in this volume deal with science, medicine, technology, disaster, and hazard coverage by the media from the perspectives of sociology, psychology, philosophy, and journalism.

(Hardback)

This reference combines a critical analysis of Ronald Reagan's style as a public speaker with a set of selected speeches and an extensive bibliography.

(Paperback)

(Hardback)

Offers a look at how landscape generates meaning. This title combines three major areas of scholarly interest each concerned with central dimensions of contemporary life: language and visual discourse, spatial practices, and also the changes bought about by global capitalism and mediatization.

(Hardback)

A chronicle of the metamorphosis of videotape from its beginnings nearly 35 years ago as a media technology controlled by a few television executives, to a popular communications agent which is profoundly altering the way America consumes information and entertainment.

(Hardback)

Offering a theoretically coherent and integrated introduction, the book examines how communication (symbolic activity) occurs in a range of contexts from individual perception and thought to interpersonal and public situations.

(Paperback)

Offering a theoretically coherent and integrated introduction, the book examines how communication (symbolic activity) occurs in a range of contexts from individual perception and thought to interpersonal and public situations.

(Paperback)

(Paperback)

"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--

(Paperback)

This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.

(Hardback)

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.

(Hardback)

Most of what passes for strategic planning is not strategic at all. Cook maintains that even to attempt strategy there must first be a strategic system, a system that deals with strategic issues, decision-making, and strategic action, which is preceded by strategic thinking.

(Hardback)

(Paperback)

(Hardback)

Based on an analysis of over 200 newscasts aired during the first six years of the Reagan administration, this book offers an account of the ways in which news media escalate public panic about terrorism, encouraging support for US policy rather than building sympathy for terrorists.

(Paperback)

(Hardback)

(Hardback)

Working from transcripts of recordings made in real science classrooms, this volume goes beyond previous work on the organization of classroom discourse to show how the conceptual content of a specialized subject is actually communicated through the semantic patterns that teachers and students weave with language.

(Paperback)

Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making.

(Hardback)

Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making.

(Hardback)

With the growing interest in real-world (nonacademic) writing, critics are suggesting that the composition skills taught in schools may have little to do with the written communication skills students later need in their careers.

(Hardback)

Nature and Cyberspace examines how nature metaphors are used to refer to online experiences. It investigates the sources and history of usage, asking how early developers decided on words like 'home', 'navigate' and 'log on'. It goes on to explore how these terms are usedin personal and corporate spheres in the web 2.0 environment.

(Hardback)

Within a comparative, theoretical and global network, this volume focuses on the impact of information technologies on the prospects for democratic development.