(Hardback)

This study comprises a series of discourses on the fundamentals of archives and records management that need to be understood before any organization attempts to define and set any policy affecting records and information.

(Paperback)

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy-from traditional promotions such as advertising and posters to social media marketing.

(Hardback, 2nd edition)

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.

(Paperback)

This up-to-date guide provides informational professionals and their clients with much-needed assistance in navigating the immense field of government information.

When information professionals are asked questions involving government information, they often experience that "deer in the headlights" feeling.

(Hardback, 2nd edition)

The second edition of an award-winning text on government information for information professionals and those researching all branches of the US government.

(Paperback)

- Library and Information Science Research The focus of this volume is on the creation of meaning in the practice of library and information studies, and the need for an overall view and methodology of what the field is, how it develops, and how we identify our place within it when it is changing so rapidly.

(Hardback)

- Library and Information Science Research The focus of this volume is on the creation of meaning in the practice of library and information studies, and the need for an overall view and methodology of what the field is, how it develops, and how we identify our place within it when it is changing so rapidly.

(Paperback)

(Hardback)

(Hardback)

Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It featur...

(Paperback)

Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servic...

(Paperback)

Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation.

(Paperback)

Drawing from the contributions of 20 academic and public library middle managers, this book reveals knowledge, expertise, and insights on a variety of management topics and responsibilities.

(Paperback)

Learn how to encourage library patrons to create their own content and tag it with the librarys location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

(Hardback)

Learn how to encourage library patrons to create their own content and tag it with the librarys location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

(Hardback)

If you are wondering what mobile technology adoption means for your library or how to get started, Mobile Technologies for Every Library will answer your questions! This book will detail the opportunities and pitfalls in using mobile technology in libraries.

(Paperback)

If you are wondering what mobile technology adoption means for your library or how to get started, Mobile Technologies for Every Library will answer your questions! This book will detail the opportunities and pitfalls in using mobile technology in libraries.

(Paperback)

This book is designed to foster independent study, research, writing, and oral presentation skills for students in grades two and three. The forty lessons, four for each of ten months, September through June, are connected to a famous person or event associated with that month.

(Paperback)

(Hardback)

The United States is increasingly faced with the challenge of absorbing new immigrant groups and creating a tolerance for a plurality of cultures. This work argues that, as plurality grows, libraries need to be truly representative of the pluralistic populations that they serve.

(Paperback)

(Paperback)

(Paperback)

Use fairy tales in the library and classroom to increase students proficiency in story structure, reading comprehension, writing, and speaking skills, and to foster collaboration with teachers.

(Paperback)

Designed for experienced librarians, librarians new to the profession, and library school students, Online Teaching and Learning: A Practical Guide for Librarians provides a comprehensive framework that encompasses all aspects of planning, designing, creating, implementing, an...