(Hardback)

This work offers an empirical analysis of the Foreign Direct Investment (FDI) inflow into Turkey and the newly emerging markets of Central Asia. Location-specific influences, strategic motives, partner selection criteria in joint ventures, and management control issues are investigated.

(Hardback)

Here is a microeconomic model of joint ventures in Yugoslavia between multinational corporations and Yugoslav labor-managed enterprises.

(Hardback)

In Direct Foreign Investment, scholars from business schools in the U.S., Europe, Japan, and Latin America reflect on the relationship of foreign investment to the development process, examining the experience of foreign investors in a variety of national settings.

(Hardback)

Written primarily for business managers and government officials, this is a comprehensive and extremely timely handbook on how to successfully initiate and implement joint ventures and direct investments in China.

(Hardback)

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.

(Hardback)

This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.

(Hardback)

The Directory provides an indepth examination of the growth of the American disc record industry from the introduction of Berliner's disc Gramophone through the Petrillo recording ban.

(Hardback, 20th Revised edition)

Helping you from your earliest brainstorming to fully funded projects, this essential guide offers countless tips and resources for anyone seeking funding for research, faculty development, dissertations, internships, scholarships and assistantships, facility and organizational support, conferences, and more.

(Paperback)

(Paperback)

The response from the jewelry industry to a campaign for ethically sourced gold as a case study in the power of business in global environmental politics.

(Paperback)

Joyce Fletcher's research shows that emotional intelligence and relational behavior are often viewed as inappropriate because they collide with powerful, gender-linked images.

(Hardback)

(Paperback, Second Edition)

This new edition of the bestselling Discipline Without Punishment has been updated to help a new generation of managers adopt a positive, proven method for getting problem employees back on track.

(Paperback)

One of America's most respected economists presents a quirky, incisive romp through everyday life that reveals how to turn economic reasoning to one's advantage--often unexpectedly.

(Hardback)

Journalism is the branch of mass communications that provides people with the knowledge they need to make informed decisions about issues affecting their personal and public lives. By defining what journalism is, this book provides the answers to many current questions and debates about the current state of the mass media: What is news

(Paperback)

This volume contains revised versions of the papers presented in 1971 at the Princeton University Conference on Discrimination in Labor Markets, and the formal discussions of them. This paper is by Kenneth Arrow, winner of the Nobel Prize in Economics, who lays the theoretical foundations of the economic analysis of discrimination in labor markets

(Hardback)

(Hardback)

A well-researched, qualitative analysis of how the US mass media covered typhoid fever, diptheria, and syphilis from 1870 to 1920.

(Paperback)

Since the Maastricht Treaty of December 1991, Europe has experienced rising nationalism and regionalismboth centrifugal effects working against unionand above all scepticism toward the Union concept itself.

(Hardback)

Since the Maastricht Treaty of December 1991, Europe has experienced rising nationalism and regionalismboth centrifugal effects working against unionand above all scepticism toward the Union concept itself.

(Hardback)

(Paperback)

Since its founding in 1923, the Walt Disney Company has become an American institution and one of the most successful businesses in history. This book takes an in-depth look at the evolution of this iconic and sometimes controversial corporation.

(Hardback)

In the future, Johnson contends, some regions of the world will probably experience vigorous economic growth, while others struggle to survive. This book provides an analysis of global economic trends and capital flows, adopting a critical rather than diplomatic approach.

(Paperback, ITPE Edition)

Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a 'disrupt or be disrupted' market: innovate from within.