(Paperback, 4th edition)

This dictionary provides comprehensive coverage of the terms used in banking and finance, ranging from personal bank accounts to international money markets.

(Paperback)

This volume provides comprehensive coverage of basic business terms used in British and American English. The terms cover all aspects of business life from the office to the stock exchange, international trade fairs, and e-commerce.

(Paperback)

Contains over 3,000 terms explained in clear, simple language. Topics covered include inflation, exchange rates, macroeconomics, important economists, theories, policies, principles, rules and laws.

(Hardback)

The ^IDictionary of Media Literacy^R is a reference work that contains key concepts, terms, organizations, issues, and individuals of note related to the field of media literacy. Media literacy is an international movement, with many countries developing media literacy programs.

(Hardback)

Others cover historical events, legislation, economic terms, labor unions, corporations, interest groups, elections, and economic institutions.

(Paperback)

In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball and told to count the number of passes made with the ball.

(Paperback)

(Paperback)

If we are what we eat, then, this book contends we are not in good shape. It takes us beyond Fast Food Nation to explain why our entire food system is in crisis. It argues for a different way of looking at what we eat - one that places healthy, sustainably-produced food at the top of the menu for a change.

(Paperback)

"Standing out in a world where conformity reigns but exceptions rule"--t.p.

(Paperback)

Reveals techniques for cultivating useful contacts in business and at leisure, from targeting the right people to staying in touch with them to asking for favors.

(Hardback, 2nd edition)

This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

(Paperback)

Digital Diplomacy provides a comprehensive overview of the major milestones in United States international communications and information policy, from the early days of the Morse telegraph to the current Internet explosion.

(Hardback)

Digital Diplomacy provides a comprehensive overview of the major milestones in United States international communications and information policy, from the early days of the Morse telegraph to the current Internet explosion.

(Hardback)

The digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turns in economic arguments.

(Paperback)

(Paperback)

(Paperback)

(Hardback)

Focuses on the French labour movement as it deals with the French syndicalists' attitude towards internationalism and anti-militarism in the pre-1914 period.

(Hardback)

This work offers an empirical analysis of the Foreign Direct Investment (FDI) inflow into Turkey and the newly emerging markets of Central Asia. Location-specific influences, strategic motives, partner selection criteria in joint ventures, and management control issues are investigated.

(Hardback)

Here is a microeconomic model of joint ventures in Yugoslavia between multinational corporations and Yugoslav labor-managed enterprises.

(Hardback)

In Direct Foreign Investment, scholars from business schools in the U.S., Europe, Japan, and Latin America reflect on the relationship of foreign investment to the development process, examining the experience of foreign investors in a variety of national settings.

(Hardback)

Written primarily for business managers and government officials, this is a comprehensive and extremely timely handbook on how to successfully initiate and implement joint ventures and direct investments in China.

(Hardback)

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.

(Hardback)

This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.