(Hardback)

This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.

(Hardback)

(Hardback)

(Hardback)

Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.

(Paperback, First published in 1978 by Arno Press)

Professor Walker's book covers a history of the development of the use of consolidated statements in the UK, US and Australia. Consolidation refers to the use of the 3 basic statements used in accounting, covering assets, liabilities and equity.

(Paperback, 2nd Revised edition)

Part A of this standard applies to the construction and equipment of all processing premises where poultry are slaughtered for the production of meat for human consumption. Part B applies to the hygienic production for human consumption of products derived from poultry.

(Hardback)

(Hardback)

How did some countries like South Korea catapult into the future They hired Toffler Associates, and in this book, their CEO shares how companies and individuals can be more forward-thinking and more humanitarian

(Paperback)

(Hardback)

In the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation. It shows how savvy imitators generate huge profits.

(Paperback)

(Paperback)

A guide to the corporate art market. The author provides techniques for increasing sales opportunities and revenues, gives tips for navigating new markets and enriches her discussion with anecdotes, case histories and advice from consultants.

(Paperback)

Even in the wake of the biggest financial crash of the postwar era, the United States continues to rely on Securities and Exchange Commission oversight and the Sarbanes-Oxley Act. This book argues that less government regulation - not more - is what's needed to ensure that managers of public companies keep their promises to investors.

(Hardback)

Examines the impact of financial restructuring on corporate priorities and performance. This book views that many companies have successfully restructured voluntarily. It draws on field studies, with examinations of General Mills, Burlington Northern, and CPC International, to show how firms have effected change through an internal discipline.

(Hardback)

Demonstrates how the principles of activity-based costing and other advanced cost management techniques, such as target and kaizen costing, can drive business performance. This book describes systems which assist front-line employees in their learning and improvement activities and make better product mix and capital investment decisions.

(Hardback)

A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America.

(Hardback)

One of the ways to revitalize established firms is through internal corporate venturing. Recognizing that traditional management principles are often at odds with innovation, this work addresses the problems of corporations whose policies and procedures discourage entrepreneurial effort.

(Paperback)

Money Strategies for Americans.
What Americans need to know, regarding their money, and how to keep more of it, rather then outside organizations taking it from them, in the forms of Taxes, and Inflation.

(Paperback)

Highlighting the research on team development and dynamics - and including hands-on tools for improving communication, resolving conflicts, promoting interdependence, and more - this guide helps managers at various levels to motivate teams to achieve higher performance. It is part of "The Harvard Business Essentials Series".

(Paperback)

In this work, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs.

(Hardback)

Traces the economic and historical forces that gave rise to very distinctive regional approaches to creating wine. This book includes chapters on Europe's cheap commodity wine industry; the markets for sherry, port, claret, and champagne; and, the wine industries in California, Australia, and Argentina.

(Hardback)

Tells the story of Georges Doriot who created the venture capital industry. This book traces the events in Doriot's life, including his experience as a decorated brigadier general during World War II; as a professor at Harvard Business School; and as the architect and founder of the first venture capital firm, American Research and Development.

(Hardback)

(Paperback)

In this wide-ranging collection, experts from around the world analyze political and economic trends in Latin America since the 1990s.