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Challenging standard economic models, this book shows how farmers tend to use cognitive shortcuts and how professional pride frequently trumps profit considerations when farmers make decisions about fertilizers and other types of decisions. -- .

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"Leveraging your best people across gender, race, and other divides."--Cover.

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Introduces readers to six leaders of brand creation who lived and worked during periods of widespread change - Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estee Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution.

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Brand Renegades is written to support and help business owners in all industries learn how to grow and thrive in business by doing basic business tasks, providing great customer service, protecting employees, taking calculated risks, and sometimes doing things differently than what is expected.

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Features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. This title helps you learn how to define their brand, establish it to grow the reach of their blog, and use their brand identities to start earning money online.

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What can we learn from the people who've successfully taken their ideas to world at large How can you make your idea break out From finding your fascination to developing a personal narrative that connects your life to your idea to helping people share that idea, this book can help you have more influence.

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Provides a discussion on organizational change. This book presents a series of articles that address the question, how can change be managed effectively It looks at two theories of change, and provides an overview of the strengths and weaknesses of each theory along every dimension of the change process, from motivation to compensation issues.

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Synopsis coming soon.......

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This text examines the connection between corporate culture and the advancement of people of colour. It profiles minority executives at three different firms who have overcome barriers throughout their careers, and outlines the factors that correspond to the advancement of minority executives.

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Provides insights into the phenomenon that Broadband technologies make high-quality, real time collaboration - between anyone from anywhere in the world - a reality, with implications for the conduct of business. This book offers a picture of what businesses have to do to position themselves for success.

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This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.

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Synopsis coming soon.......

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Companies that consistently negotiate more valuable agreements in ways that protect key relationships enjoy an important but often overlooked competitive advantage. This book argues that negotiation must be a strategic core competency. It is suitable for CEOs, senior-level managers, HR business leaders, and human resource professionals.

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The first comprehensive monograph of a ceramics factory in Lower Silesia, the Feinsteinzeugfabrik Julius Paul & Sohn in Bunzlau, active from 1893 to 1945.

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You'll never think about productivity the same way again!

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Containing 24 essential business and legal forms for authors and self-publishers, this revised guide includes four new forms: e-book contract, e-article contract, translation contract, and reversion of rights agreement. Includes a CD-ROM with electronic versions of the forms in both PC and Mac formats.

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Suitable for craftmakers, this title gives you access to 30 indispensable and ready-to-use forms and negotiation checklists, available both in print and on a convenient CD-ROM, so that the forms can be copied electronically, modified, customized, and saved, ready for the crafter's next project.

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