(Hardback)

Fifteen successful female entrepreneurs tell their stories-stories that will inspire other women to follow through on their dreams of starting a business.

(Paperback)

From the ground-breaking offices of Google, Search Inside Yourself is a personal growth program that focuses on developing emotional intelligence through mindfulness, making its participants more productive at work and better leaders, while becoming more peaceful, happy and compassionate individuals.

(Paperback)

Takes us into the often secretive world of the CEO selection process. This book explains the basic mechanics of the selection process and how hiring priorities have changed with the rise of shareholder activism. It argues that the market for CEOs is culturally determined and too frequently inefficient.

(Paperback)

Exceptional customer service doesnt just happen---there are intentional, repetitive practices that companies known for their amazing customer service carry out. Secret Service reveals the hidden systems behind these few exceptional companies and the actions they take that any business can utilize so as to consistently surpass customer expectations.

(Paperback)

Secrets to a Successful Pediatric Practice is a How-To-Guide to starting, turning around and growing a successful pediatric office.

(Hardback)

Several chapters follow devoted to the composition and utilization of a security guard force, elements of security program management, and control processes in security program management.

(Paperback)

The new updated and fully revised edition of this bestselling title. Poor self-esteem can sabotage relationships and careers, cause self-destructive behaviour and can hold us back from achieving our full potential.

(Hardback)

(Hardback)

Self-Presentation and Self-Praise in the Digital Workplacepresents the findings of an interdisciplinary study of the self-entrepreneurial self and, in particular, the rationale behind its need to self-present under the current socio-economic and business conditions.

(Paperback)

Self-Presentation and Self-Praise in the Digital Workplacepresents the findings of an interdisciplinary study of the 'self-entrepreneurial self' and, in particular, the rationale behind its need to self-present under the current socio-economic and business conditions.

(Paperback)

The selling secrets that experts and top professionals use.

(Hardback)

Showcasing the Client Alignment(R) process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients.

(Hardback)

From the author of the classic, million-plus seller How to Master the Art of Selling, creative and innovative selling strategies for today's most competitive markets .

(Hardback, 2nd edition)

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.

(Paperback, 2nd edition)

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.

(Paperback)

(Hardback)

Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.

(Hardback)

Written by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach.

(Paperback)

Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach to growing the accounts. Here's where they'll find the powerful tools, processes, and techniques to succeed. Selling to Major Accounts is full of practical, proven approaches to account management.

(Hardback)

A clear, comprehensive examination of the world's newly emerging markets and the opportunities they hold for U.S. marketeers, as well as a cogent discussion of how to enter and benefit from them.

(Paperback)

How do you attract the other half to spend their affluence on your products and services Learn the practical strategies that encourage loyalty in those with the power to buy.

(Paperback)

Synopsis coming soon.......

(Paperback)

Rocked by a flurry of high-profile sex discrimination lawsuits in the 1990s, Wall Street was supposed to have cleaned up its act. It hasn't. Selling Women Short is a powerful new indictment of how America's financial capital has swept enduring discriminatory practices under the rug. Wall Street is supposed to be a citadel of pure economics, paying

(Hardback)

Innovation is a time-consuming process that involves invention as a beginning and a marketable service or product as an end. This work examines the technology innovation process, and displays its critical links with organizational functions.